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Trends Categories Culture

Your trends

Culture 169
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Brand-Culture Intertwining
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Brand strategy
    • Marketing
    • Social Media
    • Brands & Advertising
    • Culture

    Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.

    Tracksuit: Track record 2024
    Brand-Culture Intertwining
    Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.
    Impact Areas Advertising, Brand strategy, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture
  • Care & Community Focus
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Healthcare
    • Sustainability
    • Wellness
    • Consumer Attitudes
    • Culture
    • Sustainability

    Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.

    WGSN: Future consumer 2026
    Care & Community Focus
    Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.
    Impact Areas Community Development, Healthcare, Sustainability, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Sustainability
  • Celebrating Cultural Heritage
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Hospitality
    • Tourism
    • Consumer Attitudes
    • Culture

    Embracing diverse cultural influences and celebrating unique identities through design.

    Dulux: International colour trends 2025
    Celebrating Cultural Heritage
    Embracing diverse cultural influences and celebrating unique identities through design.
    Impact Areas Community Development, Hospitality, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Chaotic Content Reigns
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Identity
    • Content creation
    • Social Media Marketing
    • Brands & Advertising
    • Culture
    • Media & Information

    The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.

    Ok Cool: Gatekeeping information is...
    Chaotic Content Reigns
    The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.
    Impact Areas Brand Identity, Content creation, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Media & Information
  • Cluttercore: Friendly Chaos
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Interior Design
    • Product Design
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.

    Depositphotos: Creative trends 2025
    Cluttercore: Friendly Chaos
    Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.
    Impact Areas Advertising, Interior Design, Product Design, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Community-Centric Philanthropy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Grantmaking
    • Nonprofit Sector
    • Business & Commerce
    • Culture

    Family foundations are shifting from donor-centric to community-centric grantmaking, prioritizing community needs and grantee perspectives.

    McKinsey: Family philanthropy trends 2025:...
    Community-Centric Philanthropy
    Family foundations are shifting from donor-centric to community-centric grantmaking, prioritizing community needs and grantee perspectives.
    Impact Areas Community Development, Grantmaking, Nonprofit Sector
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Community-Centric Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Experiences
    • Hospitality
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are prioritizing deeper connections and personal growth, seeking experiences that foster a sense of belonging and shared purpose.

    Design Hotels: Further forecast 2025
    Community-Centric Travel
    Travelers are prioritizing deeper connections and personal growth, seeking experiences that foster a sense of belonging and shared purpose.
    Impact Areas Experiences, Hospitality, Travel
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Community-Driven Culture
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand marketing
    • Content creation
    • Trend Forecasting
    • Brands & Advertising
    • Culture
    • Digital Platforms

    Culture is increasingly shaped by online communities and creators, shifting away from traditional media gatekeepers.

    WARC: TikTok unlocking business impact...
    Community-Driven Culture
    Culture is increasingly shaped by online communities and creators, shifting away from traditional media gatekeepers.
    Impact Areas Brand marketing, Content creation, Trend Forecasting
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Digital Platforms
  • Community-Driven Wellbeing
    • The Power of Community and Connection
    • Community Building Initiatives
    • Group Fitness Programs
    • Mental Health Support Groups
    • Social platforms
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    Human connection and community participation are key factors in mitigating wellbeing burnout and fostering a sense of purpose.

    Lululemon: Global wellbeing report
    Community-Driven Wellbeing
    Human connection and community participation are key factors in mitigating wellbeing burnout and fostering a sense of purpose.
    Impact Areas Community Building Initiatives, Group Fitness Programs, Mental Health Support Groups, Social platforms
    Themes The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Connections IRL (In Real Life)
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Group tours
    • Social events
    • Solo travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters.

    Amadeus: Globetrender travel trends 2025
    Connections IRL (In Real Life)
    Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters.
    Impact Areas Group tours, Social events, Solo travel
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
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