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Trends Categories Culture

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Culture 169
Brands & Advertising 360
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Cybersecurity 74
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Digital Platforms 192
Emerging Technology 367
Entertainment 64
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Finance & Money 207
Food & Drink 71
Global Challenges 105
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The Home 9
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Cross-Generational Content
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Consumer Behavior
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Culture
    • Digital Platforms

    Content is increasingly resonating across generations, driven by shared digital experiences and a blurring of traditional age boundaries.

    Artlist: Trend report 2025
    Cross-Generational Content
    Content is increasingly resonating across generations, driven by shared digital experiences and a blurring of traditional age boundaries.
    Impact Areas Consumer Behavior, Content creation, Marketing, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Digital Platforms
  • Shifting Founder Mindset
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entrepreneurship
    • Environmental Impact
    • Social impact
    • Startups
    • Business & Commerce
    • Culture
    • Sustainability

    European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.

    Atomico: State of European tech...
    Shifting Founder Mindset
    European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.
    Impact Areas Entrepreneurship, Environmental Impact, Social impact, Startups
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Sustainability
  • Immersive Cocktail Frontiers
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Bars and Restaurants
    • Music Industry
    • Sensory Design
    • Consumer Attitudes
    • Culture
    • Food & Drink

    Consumers are seeking multi-sensory cocktail experiences that go beyond taste, embracing immersive venues and innovative flavor combinations.

    Bacardi: Cocktail trends report 2025
    Immersive Cocktail Frontiers
    Consumers are seeking multi-sensory cocktail experiences that go beyond taste, embracing immersive venues and innovative flavor combinations.
    Impact Areas Bars and Restaurants, Music Industry, Sensory Design
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Food & Drink
  • Culinary Cocktail Connoisseurs
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Consumer Behavior
    • Food Industry
    • Mixology
    • Consumer Attitudes
    • Culture
    • Food & Drink

    Food is taking center stage in cocktail culture, with mixologists experimenting with culinary techniques and ingredients to create innovative and savory serves.

    Bacardi: Cocktail trends report 2025
    Culinary Cocktail Connoisseurs
    Food is taking center stage in cocktail culture, with mixologists experimenting with culinary techniques and ingredients to create innovative and savory serves.
    Impact Areas Consumer Behavior, Food Industry, Mixology
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods
    Categories Consumer Attitudes, Culture, Food & Drink
  • Future-Forward Spirits Industry
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Diversity and Inclusion
    • Sustainability
    • Business & Commerce
    • Culture
    • Sustainability

    The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.

    Bacardi: Cocktail trends report 2025
    Future-Forward Spirits Industry
    The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.
    Impact Areas Community Development, Diversity and Inclusion, Sustainability
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Sustainability
  • Demand for Authenticity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Broadcast Media
    • Diversity and Inclusion
    • Public Relations
    • Brands & Advertising
    • Culture
    • Media & Information

    Audiences are increasingly seeking diverse representation and first-hand experiences in media content, valuing expert-led authenticity.

    BR: Annual report final
    Demand for Authenticity
    Audiences are increasingly seeking diverse representation and first-hand experiences in media content, valuing expert-led authenticity.
    Impact Areas Broadcast Media, Diversity and Inclusion, Public Relations
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Media & Information
  • Creator Value Alignment
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Partnerships
    • Creator Selection
    • Social Responsibility
    • Brands & Advertising
    • Culture
    • Sustainability

    Creators are increasingly prioritizing brand values, particularly inclusivity, sustainability, and social justice, when choosing partnerships.

    Creator IQ: The state of...
    Creator Value Alignment
    Creators are increasingly prioritizing brand values, particularly inclusivity, sustainability, and social justice, when choosing partnerships.
    Impact Areas Brand Partnerships, Creator Selection, Social Responsibility
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Sustainability
  • Type Against Homogeny
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Branding
    • Graphic Design
    • Typography
    • Visual Communication
    • Brands & Advertising
    • Culture

    In response to visual homogeneity, brands are embracing playful, subversive, and expressive typography that breaks conventions and reflects brand identity.

    D&AD: Trend report
    Type Against Homogeny
    In response to visual homogeneity, brands are embracing playful, subversive, and expressive typography that breaks conventions and reflects brand identity.
    Impact Areas Branding, Graphic Design, Typography, Visual Communication
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Culture
  • The Human Toolkit: Craft Resurgence
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Animation
    • Design
    • Filmmaking
    • Illustration
    • Production
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity.

    D&AD: Trend report
    The Human Toolkit: Craft Resurgence
    Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity.
    Impact Areas Animation, Design, Filmmaking, Illustration, Production
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Elevating the Everyday: Relatable Stories
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Audience Engagement
    • Brand Storytelling
    • Filmmaking
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.

    D&AD: Trend report
    Elevating the Everyday: Relatable Stories
    Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.
    Impact Areas Advertising, Audience Engagement, Brand Storytelling, Filmmaking
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
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