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Trends Categories Culture

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Culture 169
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Unconventional Compositions
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Photography
    • Social Media
    • Videography
    • Brands & Advertising
    • Culture
    • Media & Information

    Visual storytelling through unusual angles, crops, and motion blur, prioritizing atmosphere over meticulous staging.

    Stocksy: Visual Insights Report 2025
    Unconventional Compositions
    Visual storytelling through unusual angles, crops, and motion blur, prioritizing atmosphere over meticulous staging.
    Impact Areas Advertising, Photography, Social Media, Videography
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Media & Information
  • Type Against Homogeny
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Branding
    • Graphic Design
    • Typography
    • Visual Communication
    • Brands & Advertising
    • Culture

    In response to visual homogeneity, brands are embracing playful, subversive, and expressive typography that breaks conventions and reflects brand identity.

    D&AD: Trend report
    Type Against Homogeny
    In response to visual homogeneity, brands are embracing playful, subversive, and expressive typography that breaks conventions and reflects brand identity.
    Impact Areas Branding, Graphic Design, Typography, Visual Communication
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Culture
  • Transformative Ethical Travel
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Local Communities
    • Personal development
    • Tourism industry
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.

    Lemongrass: Travel trend report 2025
    Transformative Ethical Travel
    Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.
    Impact Areas Local Communities, Personal development, Tourism industry
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Time Warp: Retrofuturism Revived
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Cinema
    • Design
    • Fashion
    • Brands & Advertising
    • Culture
    • Emerging Technology

    The fusion of past aesthetics with futuristic elements, fueled by generative AI, is creating a nostalgic yet innovative trend across various creative fields.

    Adobe: Creative trends report 2025
    Time Warp: Retrofuturism Revived
    The fusion of past aesthetics with futuristic elements, fueled by generative AI, is creating a nostalgic yet innovative trend across various creative fields.
    Impact Areas Advertising, Cinema, Design, Fashion
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Culture, Emerging Technology
  • TikTok-ified Education
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Content creation
    • Education
    • Social Media
    • Culture
    • Digital Platforms
    • Media & Information

    Learning is becoming increasingly entertainment-driven, with platforms like TikTok transforming how information is consumed and shared.

    Ok Cool: Gatekeeping information is...
    TikTok-ified Education
    Learning is becoming increasingly entertainment-driven, with platforms like TikTok transforming how information is consumed and shared.
    Impact Areas Content creation, Education, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • TikTok Drives Culture
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Digital Advertising
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Culture
    • Digital Platforms

    TikTok's dominance as Gen Z's preferred platform makes it a crucial space for brands to build magnetism and engage with this demographic.

    DCDX: Gen Z's top 25...
    TikTok Drives Culture
    TikTok's dominance as Gen Z's preferred platform makes it a crucial space for brands to build magnetism and engage with this demographic.
    Impact Areas Content creation, Digital Advertising, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Digital Platforms
  • The Togetherness Deficit
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Community Development
    • Entertainment industry
    • Mental Health
    • Social platforms
    • Consumer Attitudes
    • Culture
    • The Workplace

    Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.

    Dentsu Creative: Trends 2025 fragment...
    The Togetherness Deficit
    Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.
    Impact Areas Community Development, Entertainment industry, Mental Health, Social platforms
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, The Workplace
  • The Human Toolkit: Craft Resurgence
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Animation
    • Design
    • Filmmaking
    • Illustration
    • Production
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity.

    D&AD: Trend report
    The Human Toolkit: Craft Resurgence
    Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity.
    Impact Areas Animation, Design, Filmmaking, Illustration, Production
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Textural Evolution: Sensory Design
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Accessibility
    • Material Science
    • Product Design
    • Sensory Marketing
    • User Interface Design
    • Business & Commerce
    • Culture
    • Sustainability

    Designers are incorporating tactile materials, organic forms, and multisensory experiences to create products and interfaces that evoke the natural world.

    D&AD: Trend report
    Textural Evolution: Sensory Design
    Designers are incorporating tactile materials, organic forms, and multisensory experiences to create products and interfaces that evoke the natural world.
    Impact Areas Accessibility, Material Science, Product Design, Sensory Marketing, User Interface Design
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Culture, Sustainability
  • Testosterone Fury
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Gender Relations
    • Political Polarization
    • Social Activism
    • Workplace Dynamics
    • Consumer Attitudes
    • Culture

    A growing tension between men and women is emerging, fueled by shifting social dynamics and perceived threats to traditional masculinity.

    Juan Isaza: Tendencias 2025
    Testosterone Fury
    A growing tension between men and women is emerging, fueled by shifting social dynamics and perceived threats to traditional masculinity.
    Impact Areas Gender Relations, Political Polarization, Social Activism, Workplace Dynamics
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Culture
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