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Trends Categories Culture

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Culture 169
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Social Hacktivism Empowerment
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Decentralized Governance
    • social justice
    • Business & Commerce
    • Culture
    • Emerging Technology

    Individuals will leverage technology to challenge traditional power structures, promote social change, and empower marginalized communities.

    McKinsey: Ultra violet femtech+futures+2035
    Social Hacktivism Empowerment
    Individuals will leverage technology to challenge traditional power structures, promote social change, and empower marginalized communities.
    Impact Areas Community Development, Decentralized Governance, social justice
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Emerging Technology
  • Social Fitness and Community
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Community Building
    • Fitness Industry
    • Social Networking
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    People are increasingly using fitness activities to build social connections and community, driving growth in group workouts and fitness clubs.

    Strava: Year in Sport the...
    Social Fitness and Community
    People are increasingly using fitness activities to build social connections and community, driving growth in group workouts and fitness clubs.
    Impact Areas Community Building, Fitness Industry, Social Networking
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Social Fitness and Community
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Community Building
    • Fitness Industry
    • Social platforms
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    People are increasingly using fitness activities as a way to build social connections and community.

    Strava: Year in Sport the...
    Social Fitness and Community
    People are increasingly using fitness activities as a way to build social connections and community.
    Impact Areas Community Building, Fitness Industry, Social platforms
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Slow Travel Gains Momentum
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Local Communities
    • Tourism
    • Culture
    • Sustainability
    • Travel & Tourism

    Travelers are embracing a slower pace of travel, immersing themselves in local cultures and seeking authentic experiences.

    Hilton: 2025 trends report
    Slow Travel Gains Momentum
    Travelers are embracing a slower pace of travel, immersing themselves in local cultures and seeking authentic experiences.
    Impact Areas Hospitality, Local Communities, Tourism
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Culture, Sustainability, Travel & Tourism
  • Shifting Geopolitical Power
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Cultural Influence
    • Geopolitics
    • Global Media
    • Culture
    • Emerging Technology
    • Government & Politics

    AI is dismantling established geopolitical and cultural hierarchies, empowering non-Western nations and challenging Western dominance.

    OMG Futures: The future of...
    Shifting Geopolitical Power
    AI is dismantling established geopolitical and cultural hierarchies, empowering non-Western nations and challenging Western dominance.
    Impact Areas Cultural Influence, Geopolitics, Global Media
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Culture, Emerging Technology, Government & Politics
  • Shifting Founder Mindset
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entrepreneurship
    • Environmental Impact
    • Social impact
    • Startups
    • Business & Commerce
    • Culture
    • Sustainability

    European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.

    Atomico: State of European tech...
    Shifting Founder Mindset
    European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.
    Impact Areas Entrepreneurship, Environmental Impact, Social impact, Startups
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Sustainability
  • Sentimental Inflation: Emotional Value
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Art & Design
    • Experiences
    • Fashion & Accessories
    • Retail
    • Consumer Attitudes
    • Culture

    Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.

    Nextatlas: Unveiling 2025
    Sentimental Inflation: Emotional Value
    Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.
    Impact Areas Art & Design, Experiences, Fashion & Accessories, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Run Clubs as Social Hubs
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • brand activations
    • Community Building
    • fitness
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Run clubs are evolving into essential social hubs, offering a sense of community, networking opportunities, and a way to combat loneliness, particularly for Millennials and Gen Z.

    House Captain: StratTape Vol. 2
    Run Clubs as Social Hubs
    Run clubs are evolving into essential social hubs, offering a sense of community, networking opportunities, and a way to combat loneliness, particularly for Millennials and…
    Impact Areas brand activations, Community Building, fitness
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Lifestyle
  • Rise of Brainrot Culture
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Brand strategy
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.

    Webby: 2025 trend report its...
    Rise of Brainrot Culture
    Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.
    Impact Areas Advertising, Brand strategy, Content creation, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Rewilding the Web
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content creation
    • Digital Marketing
    • online communities
    • Social Media
    • Culture
    • Digital Platforms

    A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.

    Mørning: The age of relevance
    Rewilding the Web
    A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.
    Impact Areas Content creation, Digital Marketing, online communities, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms
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