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Trends Categories Culture

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Culture 169
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Purpose Punk Activism
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Brand Activism
    • Consumer Behavior
    • Marketing
    • Social impact
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers.

    Smallworld: How brands win in...
    Purpose Punk Activism
    Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers.
    Impact Areas Advertising, Brand Activism, Consumer Behavior, Marketing, Social impact
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Pure Nature Fascination
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Environmentalism
    • Healthcare
    • Product Development
    • Tourism
    • Culture
    • Global Challenges
    • Travel & Tourism

    Individuals are reconnecting with nature, driven by a mix of fascination, exploration, and a desire to find solutions to global challenges.

    Juan Isaza: Tendencias 2025
    Pure Nature Fascination
    Individuals are reconnecting with nature, driven by a mix of fascination, exploration, and a desire to find solutions to global challenges.
    Impact Areas Environmentalism, Healthcare, Product Development, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Global Challenges, Travel & Tourism
  • Prioritizing Minorstones & Joy
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Marketing
    • Mental Wellness
    • Product Development
    • Retail
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.

    WGSN: Future consumer 2026
    Prioritizing Minorstones & Joy
    Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.
    Impact Areas Marketing, Mental Wellness, Product Development, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Prioritizing Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Education
    • Entertainment
    • Retail
    • Travel and Tourism
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.

    The Media Store: Trends 5...
    Prioritizing Experiences
    Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.
    Impact Areas Education, Entertainment, Retail, Travel and Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Lifestyle
  • Power of Niche Perspectives
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Building
    • Content creation
    • Social impact
    • Brands & Advertising
    • Culture
    • Digital Platforms

    Unique and diverse viewpoints are resonating with global audiences, fostering inclusivity and empathy.

    TikTok: What's Next 2025 Trend...
    Power of Niche Perspectives
    Unique and diverse viewpoints are resonating with global audiences, fostering inclusivity and empathy.
    Impact Areas Community Building, Content creation, Social impact
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Digital Platforms
  • Playful, Unexpected Design
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Commercial Interior Design
    • Product Design
    • Residential Interior Design
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Paradox embraces a whimsical and unconventional approach to design, challenging traditional norms with vibrant colors and surprising elements.

    Sherwin Williams: Colormix 2025 lookbook
    Playful, Unexpected Design
    Paradox embraces a whimsical and unconventional approach to design, challenging traditional norms with vibrant colors and surprising elements.
    Impact Areas Commercial Interior Design, Product Design, Residential Interior Design
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods
    Categories Consumer Attitudes, Culture, Lifestyle
  • Phygital Community Building
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • brand activations
    • Community Building
    • Social Media
    • Consumer Attitudes
    • Culture
    • Digital Platforms

    Consumers are seeking authentic, tactile community experiences, driving a resurgence of real-world meetups and a shift towards platforms that prioritize genuine connection.

    House Captain: StratTape Vol. 2
    Phygital Community Building
    Consumers are seeking authentic, tactile community experiences, driving a resurgence of real-world meetups and a shift towards platforms that prioritize genuine connection.
    Impact Areas brand activations, Community Building, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Digital Platforms
  • Persistent Well-being Inequality
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Education
    • Labor Market
    • Social Equity
    • Culture
    • Government & Politics
    • Health & Wellness

    Significant well-being gaps persist across gender, age, and education levels, despite some narrowing trends.

    OECD: How's Life 2024
    Persistent Well-being Inequality
    Significant well-being gaps persist across gender, age, and education levels, despite some narrowing trends.
    Impact Areas Education, Labor Market, Social Equity
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Government & Politics, Health & Wellness
  • Overcoming Fitness Barriers
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Age and fitness
    • Fitness accessibility
    • Gender equality in sports
    • Culture
    • Health & Wellness

    Despite persistent barriers, women and older athletes demonstrate resilience and achieve significant progress in their fitness journeys.

    Strava: Year in Sport the...
    Overcoming Fitness Barriers
    Despite persistent barriers, women and older athletes demonstrate resilience and achieve significant progress in their fitness journeys.
    Impact Areas Age and fitness, Fitness accessibility, Gender equality in sports
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Health & Wellness
  • Overcoming Barriers in Fitness
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Age and fitness
    • Fitness accessibility
    • Gender equality in sports
    • Culture
    • Health & Wellness

    Despite facing barriers, women and older athletes demonstrated resilience and achieved significant results in 2024.

    Strava: Year in Sport the...
    Overcoming Barriers in Fitness
    Despite facing barriers, women and older athletes demonstrated resilience and achieved significant results in 2024.
    Impact Areas Age and fitness, Fitness accessibility, Gender equality in sports
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Health & Wellness
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