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Culture 169
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
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Finance & Money 207
Food & Drink 71
Global Challenges 105
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Health & Wellness 80
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The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Optimism and Uplifting Spaces
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Commercial
    • Education
    • Healthcare
    • Hospitality
    • Residential
    • Culture
    • The Home
    • The Workplace

    A growing desire for brighter, more positive spaces reflecting optimism and a need for change.

    Dulux: International colour trends 2025
    Optimism and Uplifting Spaces
    A growing desire for brighter, more positive spaces reflecting optimism and a need for change.
    Impact Areas Commercial, Education, Healthcare, Hospitality, Residential
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, The Home, The Workplace
  • Offbeat Alternatives Rise
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Emerging destinations
    • Tourism marketing
    • Travel planning
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are increasingly seeking 'off-the-beaten-track' destinations, prioritizing unique experiences and affordability over crowded hotspots.

    Euronews: 2025 travel trend report
    Offbeat Alternatives Rise
    Travelers are increasingly seeking 'off-the-beaten-track' destinations, prioritizing unique experiences and affordability over crowded hotspots.
    Impact Areas Emerging destinations, Tourism marketing, Travel planning
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Nouveau Nihilism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • Debt levels
    • Mental Health
    • Consumer Attitudes
    • Culture
    • Finance & Money

    Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.

    Ipsos: Global trends 10th anniversary...
    Nouveau Nihilism
    Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.
    Impact Areas Consumer Spending, Debt levels, Mental Health
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Finance & Money
  • Nostalgia-Driven Consumption
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Storytelling
    • Experiential Marketing
    • Marketing Campaigns
    • Product Development
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.

    Tracksuit: Track record 2024
    Nostalgia-Driven Consumption
    Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.
    Impact Areas Brand Storytelling, Experiential Marketing, Marketing Campaigns, Product Development
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Nostalgia-Driven Aesthetics
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fashion
    • Home Décor
    • Marketing
    • Toys
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Nostalgia is a powerful force in shaping consumer preferences, influencing fashion, home décor, and even toy choices.

    John Lewis: Shop Live Look...
    Nostalgia-Driven Aesthetics
    Nostalgia is a powerful force in shaping consumer preferences, influencing fashion, home décor, and even toy choices.
    Impact Areas Fashion, Home Décor, Marketing, Toys
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Lifestyle
  • Nostalgia Drives Time Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Food & Beverage
    • Hospitality
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are increasingly seeking experiences that evoke nostalgic memories, recreating childhood trips and engaging with throwback entertainment.

    Hilton: 2025 trends report
    Nostalgia Drives Time Travel
    Travelers are increasingly seeking experiences that evoke nostalgic memories, recreating childhood trips and engaging with throwback entertainment.
    Impact Areas Entertainment, Food & Beverage, Hospitality
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Nostalgia Drives Gen Z Trends
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entertainment
    • Fashion
    • Media
    • Retail
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z's affinity for nostalgia manifests in their media consumption, fashion choices, and hobbies, reflecting a desire for comfort and stability.

    PION: Youth trends report 2024
    Nostalgia Drives Gen Z Trends
    Gen Z's affinity for nostalgia manifests in their media consumption, fashion choices, and hobbies, reflecting a desire for comfort and stability.
    Impact Areas Entertainment, Fashion, Media, Retail
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Niche Fandom Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Building
    • Content creation
    • Social Media
    • Culture
    • Digital Platforms
    • Media & Information

    Smaller, niche fandoms are thriving on platforms like YouTube, fostering dedicated communities around specific interests.

    YouTube: Trends fandom report 2024
    Niche Fandom Growth
    Smaller, niche fandoms are thriving on platforms like YouTube, fostering dedicated communities around specific interests.
    Impact Areas Community Building, Content creation, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • Niche Community Growth
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Branding
    • Events
    • Marketing
    • Travel
    • Consumer Attitudes
    • Culture
    • Digital Platforms

    Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.

    Design Hotels: Further forecast 2025
    Niche Community Growth
    Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.
    Impact Areas Branding, Events, Marketing, Travel
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Digital Platforms
  • Next-Gen Engagement Challenges
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Family Dynamics
    • Future of Family Philanthropy
    • Succession Planning
    • Culture
    • Family

    While families prioritize next-generation engagement, actual participation is declining, potentially due to time constraints and generational differences.

    McKinsey: Family philanthropy trends 2025:...
    Next-Gen Engagement Challenges
    While families prioritize next-generation engagement, actual participation is declining, potentially due to time constraints and generational differences.
    Impact Areas Family Dynamics, Future of Family Philanthropy, Succession Planning
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Family
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