current
Next-Gen Engagement Challenges
While families prioritize next-generation engagement, actual participation is declining, potentially due to time constraints and generational differences.
Timeframe
near-term
Subcategories
Detailed Analysis
Engaging the next generation in family philanthropy remains a priority, but foundations are facing challenges in translating this priority into active participation. While families express a desire to involve younger members, the report shows a decline in the use of strategies to encourage participation. This decline may be attributed to factors such as "younger generations [having] less time for their family's philanthropy" and generational differences in values and priorities. The report also notes an increase in generational conflicts over issues like wealth, social/political views, and racial equity.
Context Signals
Changing family structures and increased geographic dispersion
Differing philanthropic priorities and approaches between generations
Need for innovative strategies to engage younger family members
Edge
New models of next-generation engagement may emerge that prioritize flexibility and individual interests.
Families may need to adopt more inclusive decision-making processes to accommodate diverse perspectives.
This trend could lead to a reimagining of the role of family in family philanthropy.
