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Trends Categories Culture

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Culture 169
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Fan-Driven Pop Culture
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Media
    • Pop Culture
    • Culture
    • Digital Platforms
    • Entertainment

    Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.

    YouTube: Trends fandom report 2024
    Fan-Driven Pop Culture
    Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
    Impact Areas Entertainment, Media, Pop Culture
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Digital Platforms, Entertainment
  • Fandom-Driven Media Value
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand awareness
    • Fan engagement
    • Influencer marketing
    • Brands & Advertising
    • Culture
    • Media & Information

    Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.

    Karla Otto: SS25 womenswear roundup
    Fandom-Driven Media Value
    Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.
    Impact Areas Brand awareness, Fan engagement, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Media & Information
  • Female Entrepreneurship Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Economic Empowerment
    • Gender Equality
    • Small Business Development
    • Business & Commerce
    • Culture

    Women are increasingly leading entrepreneurial ventures, bringing a unique perspective and contributing significantly to productivity.

    EY: 10 tendencias emprendimiento 2025
    Female Entrepreneurship Growth
    Women are increasingly leading entrepreneurial ventures, bringing a unique perspective and contributing significantly to productivity.
    Impact Areas Economic Empowerment, Gender Equality, Small Business Development
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Female Inclusivity Drives Bottom Line
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Marketing
    • Social impact
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies.

    TikTok: What's Next 2025 Trend...
    Female Inclusivity Drives Bottom Line
    Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies.
    Impact Areas Brand Building, Marketing, Social impact
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Female Representation Lacking
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand image
    • Industry culture
    • Product Development
    • Business & Commerce
    • Culture

    Women remain underrepresented in the watch industry, particularly in leadership roles and expert positions.

    Deloitte: Swiss watch industry insights...
    Female Representation Lacking
    Women remain underrepresented in the watch industry, particularly in leadership roles and expert positions.
    Impact Areas Brand image, Industry culture, Product Development
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Foraged Floral Designs
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • environmental awareness
    • floral design
    • gardening
    • Culture
    • Lifestyle
    • Sustainability

    People are embracing flower foraging, creating arrangements from locally sourced natural materials.

    Garden Media Group: 2025 garden...
    Foraged Floral Designs
    People are embracing flower foraging, creating arrangements from locally sourced natural materials.
    Impact Areas environmental awareness, floral design, gardening
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Lifestyle, Sustainability
  • Fractured Values and Expectations
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Human resources
    • Leadership
    • Organizational Culture
    • Business & Commerce
    • Culture
    • The Workplace

    Diverging values and expectations across generations and diverse groups are reshaping the workplace and requiring leaders to navigate complex social dynamics.

    University of Sydney: 2025 Skills...
    Fractured Values and Expectations
    Diverging values and expectations across generations and diverse groups are reshaping the workplace and requiring leaders to navigate complex social dynamics.
    Impact Areas Human resources, Leadership, Organizational Culture
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Culture, The Workplace
  • Future-Forward Spirits Industry
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Diversity and Inclusion
    • Sustainability
    • Business & Commerce
    • Culture
    • Sustainability

    The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.

    Bacardi: Cocktail trends report 2025
    Future-Forward Spirits Industry
    The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.
    Impact Areas Community Development, Diversity and Inclusion, Sustainability
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Sustainability
  • Gaming Culture Expansion
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Entertainment
    • Language
    • Social Interaction
    • Culture
    • Digital Platforms
    • Entertainment

    Gaming is transcending its traditional boundaries, influencing language, social interaction, and entertainment formats.

    YouTube: Global trends report
    Gaming Culture Expansion
    Gaming is transcending its traditional boundaries, influencing language, social interaction, and entertainment formats.
    Impact Areas Entertainment, Language, Social Interaction
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Culture, Digital Platforms, Entertainment
  • Gen Z Activism Evolves
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand marketing
    • Politics
    • Social Activism
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.

    PION: Youth trends report 2024
    Gen Z Activism Evolves
    Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.
    Impact Areas Brand marketing, Politics, Social Activism
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
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