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Cybersecurity 74
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Digital Platforms 192
Emerging Technology 367
Entertainment 64
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Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Declining Well-being Indicators
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Mental Health
    • Public Health
    • Social Cohesion
    • Culture
    • Health & Wellness

    Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines.

    OECD: How's Life 2024
    Declining Well-being Indicators
    Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines.
    Impact Areas Mental Health, Public Health, Social Cohesion
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Culture, Health & Wellness
  • Demand for Authenticity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Broadcast Media
    • Diversity and Inclusion
    • Public Relations
    • Brands & Advertising
    • Culture
    • Media & Information

    Audiences are increasingly seeking diverse representation and first-hand experiences in media content, valuing expert-led authenticity.

    BR: Annual report final
    Demand for Authenticity
    Audiences are increasingly seeking diverse representation and first-hand experiences in media content, valuing expert-led authenticity.
    Impact Areas Broadcast Media, Diversity and Inclusion, Public Relations
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Media & Information
  • Democratization of Content Creation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content diversity
    • Media Production
    • Talent discovery
    • Culture
    • Digital Platforms
    • Media & Information

    Platforms like YouTube have lowered barriers to entry for content creation, leading to a surge in diverse voices and perspectives.

    YouTube: Why we watch 2.0...
    Democratization of Content Creation
    Platforms like YouTube have lowered barriers to entry for content creation, leading to a surge in diverse voices and perspectives.
    Impact Areas Content diversity, Media Production, Talent discovery
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • Democratization of Tennis
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fashion
    • Lifestyle
    • Sports
    • Culture
    • Health & Wellness

    Tennis is shedding its elitist image and becoming more accessible and diverse, driven by changing demographics and a focus on health and wellness.

    House Captain: StratTape Vol. 2
    Democratization of Tennis
    Tennis is shedding its elitist image and becoming more accessible and diverse, driven by changing demographics and a focus on health and wellness.
    Impact Areas Fashion, Lifestyle, Sports
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Health & Wellness
  • Demure and Mindful Porn
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Pornography Consumption
    • Pornography Production
    • Sexual Wellness
    • Consumer Attitudes
    • Culture
    • Intimacy

    A significant increase in searches for terms related to demureness, mindfulness, and ethical porn consumption indicates a shift towards gentler and more respectful content.

    PornHub: 2024 year in review
    Demure and Mindful Porn
    A significant increase in searches for terms related to demureness, mindfulness, and ethical porn consumption indicates a shift towards gentler and more respectful content.
    Impact Areas Pornography Consumption, Pornography Production, Sexual Wellness
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Intimacy
  • Elevated Athleisure
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Retail
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Athleisure is becoming more polished and travel-ready, combining comfort with stylish elements like hybrid pants, bomber jackets, and performance sneakers.

    Stitchfix: 2025 style forecast
    Elevated Athleisure
    Athleisure is becoming more polished and travel-ready, combining comfort with stylish elements like hybrid pants, bomber jackets, and performance sneakers.
    Impact Areas Fashion, Retail, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Elevated Going-Out Style
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Retail
    • Consumer Attitudes
    • Culture

    Evening wear is becoming more sophisticated, featuring luxe fabrics, strategic cutouts, and animal prints.

    Stitchfix: 2025 style forecast
    Elevated Going-Out Style
    Evening wear is becoming more sophisticated, featuring luxe fabrics, strategic cutouts, and animal prints.
    Impact Areas Fashion, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Elevating the Everyday: Relatable Stories
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Audience Engagement
    • Brand Storytelling
    • Filmmaking
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.

    D&AD: Trend report
    Elevating the Everyday: Relatable Stories
    Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.
    Impact Areas Advertising, Audience Engagement, Brand Storytelling, Filmmaking
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Embracing New Horizons
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Interior Design
    • Lifestyle
    • Real estate
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity.

    Nordsjo: Paint Colour Trends 2025
    Embracing New Horizons
    Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity.
    Impact Areas Interior Design, Lifestyle, Real estate, Travel
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Embracing the Dark
    • Navigating Global Uncertainty
    • Advertising
    • Fashion
    • Film
    • Music
    • Brands & Advertising
    • Culture

    Brands are acknowledging uncertainty about the future by incorporating dark, mystical themes, but with an underlying message of hope and transition towards a brighter future.

    Depositphotos: Creative trends 2025
    Embracing the Dark
    Brands are acknowledging uncertainty about the future by incorporating dark, mystical themes, but with an underlying message of hope and transition towards a brighter future.
    Impact Areas Advertising, Fashion, Film, Music
    Themes Navigating Global Uncertainty
    Categories Brands & Advertising, Culture
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