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Trends Categories Culture

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Culture 169
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Empathy for Men
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Gender Equality
    • Mental Health
    • Social Support
    • Brands & Advertising
    • Culture
    • Health & Wellness

    A new wave of empathy is emerging towards men's issues and the unique challenges they face.

    Horizon Media: Top trends 2025
    Empathy for Men
    A new wave of empathy is emerging towards men's issues and the unique challenges they face.
    Impact Areas Gender Equality, Mental Health, Social Support
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Health & Wellness
  • Ethical PR Practices
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Reputation
    • Corporate Social Responsibility
    • Public trust
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues.

    PR Lab: Public relations trends...
    Ethical PR Practices
    Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues.
    Impact Areas Brand Reputation, Corporate Social Responsibility, Public trust
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Evolving Family Structures
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Family Law
    • Senior Care
    • Social Norms
    • Culture
    • Family

    Traditional family structures are being challenged, with co-living arrangements for seniors, legal recognition of diverse families, and the rise of non-nuclear family structures gaining traction.

    AstroTwins: 2025 trends report
    Evolving Family Structures
    Traditional family structures are being challenged, with co-living arrangements for seniors, legal recognition of diverse families, and the rise of non-nuclear family structures gaining traction.
    Impact Areas Family Law, Senior Care, Social Norms
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Family
  • Evolving Influencer Landscape
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Partnerships
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Culture

    The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.

    Jack Morton: 5 cultural truths...
    Evolving Influencer Landscape
    The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.
    Impact Areas Brand Partnerships, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Evolving Intimacy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community
    • Family
    • Relationships
    • Brands & Advertising
    • Culture
    • Family

    People are redefining intimacy and connection, moving beyond traditional family structures and seeking diverse forms of support.

    Horizon Media: Top trends 2025
    Evolving Intimacy
    People are redefining intimacy and connection, moving beyond traditional family structures and seeking diverse forms of support.
    Impact Areas Community, Family, Relationships
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Family
  • Experience Economy Growth
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entertainment
    • Hospitality
    • Retail
    • Tourism
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.

    Abstrato Ventures: Macrotendencias 2024 2025
    Experience Economy Growth
    Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.
    Impact Areas Entertainment, Hospitality, Retail, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Experience-Driven Lifestyle Districts
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Hospitality
    • Real estate
    • Retail
    • Urban planning
    • Business & Commerce
    • Culture
    • Global Challenges

    Mixed-use lifestyle and entertainment districts are becoming the new anchors for cities, driving community engagement and in-person experiences.

    Gensler: Design forecast 2025
    Experience-Driven Lifestyle Districts
    Mixed-use lifestyle and entertainment districts are becoming the new anchors for cities, driving community engagement and in-person experiences.
    Impact Areas Entertainment, Hospitality, Real estate, Retail, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Culture, Global Challenges
  • Experiential Food Culture
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Food Industry
    • Social Media
    • Tourism
    • Culture
    • Food & Drink
    • Travel & Tourism

    Food transcends its basic function, becoming a luxury symbol, art form, and social binder, driving travel and fashion collaborations.

    Stocksy: Visual Insights Report 2025
    Experiential Food Culture
    Food transcends its basic function, becoming a luxury symbol, art form, and social binder, driving travel and fashion collaborations.
    Impact Areas Fashion, Food Industry, Social Media, Tourism
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Culture, Food & Drink, Travel & Tourism
  • Experiential Travel Prioritized
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Hospitality
    • Tourism
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.

    PION: Youth trends report 2024
    Experiential Travel Prioritized
    Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.
    Impact Areas Hospitality, Tourism, Travel
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Fan-Driven Culture
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Entertainment
    • Marketing
    • Social Media
    • Culture
    • Digital Platforms
    • Entertainment

    Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.

    YouTube: Global trends report
    Fan-Driven Culture
    Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.
    Impact Areas Entertainment, Marketing, Social Media
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Culture, Digital Platforms, Entertainment
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