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Culture 169
Brands & Advertising 360
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Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
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Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Shifting Geopolitical Power
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Cultural Influence
    • Geopolitics
    • Global Media
    • Culture
    • Emerging Technology
    • Government & Politics

    AI is dismantling established geopolitical and cultural hierarchies, empowering non-Western nations and challenging Western dominance.

    OMG Futures: The future of...
    Shifting Geopolitical Power
    AI is dismantling established geopolitical and cultural hierarchies, empowering non-Western nations and challenging Western dominance.
    Impact Areas Cultural Influence, Geopolitics, Global Media
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Culture, Emerging Technology, Government & Politics
  • Demure and Mindful Porn
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Pornography Consumption
    • Pornography Production
    • Sexual Wellness
    • Consumer Attitudes
    • Culture
    • Intimacy

    A significant increase in searches for terms related to demureness, mindfulness, and ethical porn consumption indicates a shift towards gentler and more respectful content.

    PornHub: 2024 year in review
    Demure and Mindful Porn
    A significant increase in searches for terms related to demureness, mindfulness, and ethical porn consumption indicates a shift towards gentler and more respectful content.
    Impact Areas Pornography Consumption, Pornography Production, Sexual Wellness
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Intimacy
  • Wife and Marital Roleplay
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Pornography Consumption
    • Relationship Dynamics
    • Social Norms
    • Culture
    • Intimacy
    • Media & Information

    Increased interest in "wife" and marital searches, alongside boundary-pushing terms like "cuckold wife" and "wife swap," reflects a fascination with traditional roles and exploring boundaries within committed relationships.

    PornHub: 2024 year in review
    Wife and Marital Roleplay
    Increased interest in "wife" and marital searches, alongside boundary-pushing terms like "cuckold wife" and "wife swap," reflects a fascination with traditional roles and exploring boundaries…
    Impact Areas Pornography Consumption, Relationship Dynamics, Social Norms
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Intimacy, Media & Information
  • Sustained Anime Popularity
    • The Blurring of Physical and Digital Realities
    • Animation Industry
    • Gaming Industry
    • Pornography Consumption
    • Consumer Attitudes
    • Culture
    • Entertainment

    The continued popularity of anime-related searches, with "hentai" remaining the #1 global search term and "anime" rising to #7, demonstrates the enduring appeal of animated and 3D pornographic content.

    PornHub: 2024 year in review
    Sustained Anime Popularity
    The continued popularity of anime-related searches, with "hentai" remaining the #1 global search term and "anime" rising to #7, demonstrates the enduring appeal of animated…
    Impact Areas Animation Industry, Gaming Industry, Pornography Consumption
    Themes The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Culture, Entertainment
  • Inclusion Imperative for Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Culture

    Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.

    Kantar: Marketing trends 2025
    Inclusion Imperative for Growth
    Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
    Impact Areas Brand Building, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes, Culture
  • Redefined Hedonism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Entertainment
    • Experiential Marketing
    • Food and beverage industry
    • Sensory Design
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.

    Kantar: The future of alcohol
    Redefined Hedonism
    Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain…
    Impact Areas Entertainment, Experiential Marketing, Food and beverage industry, Sensory Design
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Culture, Lifestyle
  • Splintering Societies
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Corporate Social Responsibility
    • Political landscape
    • Social Cohesion
    • Business & Commerce
    • Culture
    • Government & Politics

    Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility.

    Ipsos: Global trends 10th anniversary...
    Splintering Societies
    Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility.
    Impact Areas Corporate Social Responsibility, Political landscape, Social Cohesion
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Government & Politics
  • Retreating to Old Systems
    • Navigating Global Uncertainty
    • Cultural values
    • Marketing Strategies
    • Social Norms
    • Consumer Attitudes
    • Culture

    Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of values.

    Ipsos: Global trends 10th anniversary...
    Retreating to Old Systems
    Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of…
    Impact Areas Cultural values, Marketing Strategies, Social Norms
    Themes Navigating Global Uncertainty
    Categories Consumer Attitudes, Culture
  • Nouveau Nihilism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • Debt levels
    • Mental Health
    • Consumer Attitudes
    • Culture
    • Finance & Money

    Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.

    Ipsos: Global trends 10th anniversary...
    Nouveau Nihilism
    Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.
    Impact Areas Consumer Spending, Debt levels, Mental Health
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Finance & Money
  • Importance of News Literacy
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Civic Engagement
    • Critical Thinking
    • Education
    • Media Consumption
    • Culture
    • Media & Information

    The increasing complexity of the information environment necessitates greater emphasis on news literacy education for future generations.

    Ipsos: What the future news
    Importance of News Literacy
    The increasing complexity of the information environment necessitates greater emphasis on news literacy education for future generations.
    Impact Areas Civic Engagement, Critical Thinking, Education, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Culture, Media & Information
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