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Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Gen Z Gender Divide
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Marketing
    • Politics
    • Social Activism
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.

    Ipsos: Almanac 2025
    Gen Z Gender Divide
    Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
    • Brands & Advertising
    • Consumer Attitudes
    • Culture
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Branding, Marketing, Politics, Social Activism
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Global Populist Surge
    • Navigating Global Uncertainty
    • governance
    • International Relations
    • Politics
    • Social Stability
    • Business & Commerce
    • Culture
    • Government & Politics

    Populist movements are gaining traction worldwide, driven by economic pressures, social changes, and a distrust of established elites.

    Ipsos: Almanac 2025
    Global Populist Surge
    Populist movements are gaining traction worldwide, driven by economic pressures, social changes, and a distrust of established elites.
    • Business & Commerce
    • Culture
    • Government & Politics
    • Navigating Global Uncertainty
    Impact Areas governance, International Relations, Politics, Social Stability
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Culture, Government & Politics
  • Influencer Marketing Impact
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fundraising
    • Marketing
    • Public awareness
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.

    HubSpot: Nonprofit marketing and fundraising...
    Influencer Marketing Impact
    Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
    • Brands & Advertising
    • Business & Commerce
    • Culture
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Fundraising, Marketing, Public awareness
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Authentic Brand Purpose
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand marketing
    • Social impact
    • Sports sponsorship
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are increasingly leveraging authentic social purpose initiatives to connect with audiences and drive positive change, moving beyond superficial gestures.

    Contagious: Grand prix insights 2024
    Authentic Brand Purpose
    Brands are increasingly leveraging authentic social purpose initiatives to connect with audiences and drive positive change, moving beyond superficial gestures.
    • Brands & Advertising
    • Consumer Attitudes
    • Culture
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Brand marketing, Social impact, Sports sponsorship
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Gender-Neutral Watch Designs Emerge
    • Values-Driven Consumption
    • Marketing Strategies
    • Retail displays
    • Watch design
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Women are increasingly opting for gender-neutral watch designs, blurring the lines between traditional male and female styles.

    Deloitte: Swiss watch industry insights...
    Gender-Neutral Watch Designs Emerge
    Women are increasingly opting for gender-neutral watch designs, blurring the lines between traditional male and female styles.
    • Brands & Advertising
    • Consumer Attitudes
    • Culture
    • Values-Driven Consumption
    Impact Areas Marketing Strategies, Retail displays, Watch design
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Female Representation Lacking
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand image
    • Industry culture
    • Product Development
    • Business & Commerce
    • Culture

    Women remain underrepresented in the watch industry, particularly in leadership roles and expert positions.

    Deloitte: Swiss watch industry insights...
    Female Representation Lacking
    Women remain underrepresented in the watch industry, particularly in leadership roles and expert positions.
    • Business & Commerce
    • Culture
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Brand image, Industry culture, Product Development
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Social Rewilding
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Experience
    • Community Building
    • Leisure and Recreation
    • Retail
    • Consumer Attitudes
    • Culture
    • Lifestyle

    People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer tactile and authentic engagements.

    Accenture: Life trends 2025
    Social Rewilding
    People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer…
    • Consumer Attitudes
    • Culture
    • Lifestyle
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Brand Experience, Community Building, Leisure and Recreation, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Lifestyle
  • Democratization of Content Creation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content diversity
    • Media Production
    • Talent discovery
    • Culture
    • Digital Platforms
    • Media & Information

    Platforms like YouTube have lowered barriers to entry for content creation, leading to a surge in diverse voices and perspectives.

    YouTube: Why we watch 2.0...
    Democratization of Content Creation
    Platforms like YouTube have lowered barriers to entry for content creation, leading to a surge in diverse voices and perspectives.
    • Culture
    • Digital Platforms
    • Media & Information
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Content diversity, Media Production, Talent discovery
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • Accessible Metaverse Design
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Assistive technology
    • Diversity and Inclusion
    • User Interface Design
    • Culture
    • Digital Platforms
    • Emerging Technology

    Prioritizing accessibility and inclusivity in metaverse design, ensuring equal participation for users of diverse abilities and backgrounds.

    World Economic Forum: Responsible metaverse...
    Accessible Metaverse Design
    Prioritizing accessibility and inclusivity in metaverse design, ensuring equal participation for users of diverse abilities and backgrounds.
    • Culture
    • Digital Platforms
    • Emerging Technology
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Assistive technology, Diversity and Inclusion, User Interface Design
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Digital Platforms, Emerging Technology
  • Fan-Driven Culture
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Entertainment
    • Marketing
    • Social Media
    • Culture
    • Digital Platforms
    • Entertainment

    Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.

    YouTube: Global trends report
    Fan-Driven Culture
    Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.
    • Culture
    • Digital Platforms
    • Entertainment
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    Impact Areas Entertainment, Marketing, Social Media
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Culture, Digital Platforms, Entertainment
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