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Wife and Marital Roleplay

Increased interest in "wife" and marital searches, alongside boundary-pushing terms like "cuckold wife" and "wife swap," reflects a fascination with traditional roles and exploring boundaries within committed relationships.

Detailed Analysis

The popularity of the TV show "The Secret Lives of Mormon Wives" appears to have fueled this trend, with searches for "Mormon wife" (+71%), "Mormon sex" (+92%), and related terms increasing significantly. This suggests that pop culture can influence sexual fantasies and desires. The simultaneous rise in searches for both "traditional wife" (+34%) and "cuckold wife" (+8%) indicates a complex interplay between traditional roles and the exploration of non-traditional sexual dynamics. As Dr. Betito observes, this trend may signify "putting back excitement and trying to keep the fantasy alive, even after putting a ring on it."

Context Signals

Release of "The Secret Lives of Mormon Wives" TV show. General interest in "wife" and marital searches. Increased interest in boundary-pushing searches.

Edge

Potential for niche platforms catering to specific marital roleplay fantasies. Further blurring of lines between traditional and non-traditional relationship dynamics in pornographic content. Opportunities for relationship counselors and sex therapists to address the impact of these fantasies on real-life relationships.
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TRENDS
Reflecting pop culture influences, "Mormon wife" searches rose +71%, "Mormon sex" +92%, "Mormon missionary" +68% and "Mormon threesome" +122%.