Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.
Stimulating Content over Concentrapment- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Content creation
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.
House Captain: StratTape Vol. 2Stimulating Content over Concentrapment
Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics. -
Short Trend Summary
Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.
Stable Alcohol Consumption- The Power of Community and Connection
- Values-Driven Consumption
- Food and beverage
- Health and Wellness
- Marketing
- Social Trends
- Consumer Attitudes
- Food & Drink
Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.
Coefficient Capital: Consumer trends 2025Stable Alcohol Consumption
Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable. -
Short Trend Summary
The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.
Sportswear Competition- The Power of Community and Connection
- Values-Driven Consumption
- Brand Competition
- Marketing
- Product Innovation
- Sportswear Market
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.
McKinsey: The state of fashion...Sportswear Competition
The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players. -
Short Trend Summary
Consumers are demanding greater transparency and traceability in food production, particularly regarding carbon footprint and sustainable practices.
Specific Sustainability- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Behavior
- Food Industry
- Retail
- Consumer Attitudes
- Food & Drink
- Sustainability
Consumers are demanding greater transparency and traceability in food production, particularly regarding carbon footprint and sustainable practices.
Tastewise: Flavor chase top trend...Specific Sustainability
Consumers are demanding greater transparency and traceability in food production, particularly regarding carbon footprint and sustainable practices. -
Short Trend Summary
Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.
Soundtracking Formative Firsts- Experiences Over Material Goods
- The Power of Community and Connection
- memory formation
- music streaming
- Personalization
- Brands & Advertising
- Consumer Attitudes
- Entertainment
Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.
Spotify: Culture Next ReportSoundtracking Formative Firsts
Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories. -
Short Trend Summary
Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.
Solo Travel & MeMooners- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Hospitality
- Tourism
- Travel Agencies
- Business & Commerce
- Consumer Attitudes
- Travel & Tourism
Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.
Hilton: 2025 trends report fact...Solo Travel & MeMooners
Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries. -
Short Trend Summary
Solo dining is becoming increasingly popular, particularly in major cities, reflecting a trend towards self-care and individual enjoyment.
Solo Dining as Self-Care- Experiences Over Material Goods
- Values-Driven Consumption
- Consumer Behavior
- Restaurants
- urban lifestyle
- Consumer Attitudes
- Food & Drink
- Lifestyle
Solo dining is becoming increasingly popular, particularly in major cities, reflecting a trend towards self-care and individual enjoyment.
Resy: Retrospective 2024Solo Dining as Self-Care
Solo dining is becoming increasingly popular, particularly in major cities, reflecting a trend towards self-care and individual enjoyment. -
Short Trend Summary
Wearable technology is becoming seamlessly integrated into fabrics, enhancing experiences and wellbeing.
Soft-Wear Integration- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Fashion
- Healthcare
- Sports
- Consumer Attitudes
- Emerging Technology
- Health & Wellness
Wearable technology is becoming seamlessly integrated into fabrics, enhancing experiences and wellbeing.
Horizon Media: Top trends 2025Soft-Wear Integration
Wearable technology is becoming seamlessly integrated into fabrics, enhancing experiences and wellbeing. -
Short Trend Summary
Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability.
Social Search Dominance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Discovery
- Content Strategy
- SEO
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability.
TheNetworkOne: Social media marketing trends...Social Search Dominance
Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability. -
Short Trend Summary
People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer tactile and authentic engagements.
Social Rewilding- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Brand Experience
- Community Building
- Leisure and Recreation
- Retail
- Consumer Attitudes
- Culture
- Lifestyle
People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer tactile and authentic engagements.
Accenture: Life trends 2025Social Rewilding
People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer…