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Trends Categories Consumer Attitudes

Your trends

Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
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Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Stimulating Content over Concentrapment
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Content creation
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.

    House Captain: StratTape Vol. 2
    Stimulating Content over Concentrapment
    Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Advertising, Content creation, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Stable Alcohol Consumption
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food and beverage
    • Health and Wellness
    • Marketing
    • Social Trends
    • Consumer Attitudes
    • Food & Drink

    Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.

    Coefficient Capital: Consumer trends 2025
    Stable Alcohol Consumption
    Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.
    • Consumer Attitudes
    • Food & Drink
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Food and beverage, Health and Wellness, Marketing, Social Trends
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Sportswear Competition
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Competition
    • Marketing
    • Product Innovation
    • Sportswear Market
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.

    McKinsey: The state of fashion...
    Sportswear Competition
    The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Brand Competition, Marketing, Product Innovation, Sportswear Market
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Specific Sustainability
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Behavior
    • Food Industry
    • Retail
    • Consumer Attitudes
    • Food & Drink
    • Sustainability

    Consumers are demanding greater transparency and traceability in food production, particularly regarding carbon footprint and sustainable practices.

    Tastewise: Flavor chase top trend...
    Specific Sustainability
    Consumers are demanding greater transparency and traceability in food production, particularly regarding carbon footprint and sustainable practices.
    • Consumer Attitudes
    • Food & Drink
    • Sustainability
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Consumer Behavior, Food Industry, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Sustainability
  • Soundtracking Formative Firsts
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • memory formation
    • music streaming
    • Personalization
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.

    Spotify: Culture Next Report
    Soundtracking Formative Firsts
    Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas memory formation, music streaming, Personalization
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
  • Solo Travel & MeMooners
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Hospitality
    • Tourism
    • Travel Agencies
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.

    Hilton: 2025 trends report fact...
    Solo Travel & MeMooners
    Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Hospitality, Tourism, Travel Agencies
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Solo Dining as Self-Care
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer Behavior
    • Restaurants
    • urban lifestyle
    • Consumer Attitudes
    • Food & Drink
    • Lifestyle

    Solo dining is becoming increasingly popular, particularly in major cities, reflecting a trend towards self-care and individual enjoyment.

    Resy: Retrospective 2024
    Solo Dining as Self-Care
    Solo dining is becoming increasingly popular, particularly in major cities, reflecting a trend towards self-care and individual enjoyment.
    • Consumer Attitudes
    • Food & Drink
    • Lifestyle
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas Consumer Behavior, Restaurants, urban lifestyle
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Lifestyle
  • Soft-Wear Integration
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Fashion
    • Healthcare
    • Sports
    • Consumer Attitudes
    • Emerging Technology
    • Health & Wellness

    Wearable technology is becoming seamlessly integrated into fabrics, enhancing experiences and wellbeing.

    Horizon Media: Top trends 2025
    Soft-Wear Integration
    Wearable technology is becoming seamlessly integrated into fabrics, enhancing experiences and wellbeing.
    • Consumer Attitudes
    • Emerging Technology
    • Health & Wellness
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    Impact Areas Fashion, Healthcare, Sports
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Emerging Technology, Health & Wellness
  • Social Search Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Content Strategy
    • SEO
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability.

    TheNetworkOne: Social media marketing trends...
    Social Search Dominance
    Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability.
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Brand Discovery, Content Strategy, SEO
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Social Rewilding
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Experience
    • Community Building
    • Leisure and Recreation
    • Retail
    • Consumer Attitudes
    • Culture
    • Lifestyle

    People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer tactile and authentic engagements.

    Accenture: Life trends 2025
    Social Rewilding
    People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer…
    • Consumer Attitudes
    • Culture
    • Lifestyle
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Brand Experience, Community Building, Leisure and Recreation, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Lifestyle
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