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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Social Retreat to Niche
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Building
    • Marketing
    • Social Media
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    People are moving away from mainstream social media towards smaller, interest-based communities.

    Garden Media Group: 2025 garden...
    Social Retreat to Niche
    People are moving away from mainstream social media towards smaller, interest-based communities.
    Impact Areas Community Building, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Social Resistance to Reform
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Policy implementation
    • Public trust
    • Social unrest
    • Structural reforms
    • Consumer Attitudes
    • Government & Politics
    • Media & Information

    Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge.

    IMF: World economic outlook
    Social Resistance to Reform
    Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge.
    Impact Areas Policy implementation, Public trust, Social unrest, Structural reforms
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Government & Politics, Media & Information
  • Social Media Driven Moments
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand awareness
    • Consumer Behavior
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.

    Tracksuit: Track record 2024
    Social Media Driven Moments
    Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.
    Impact Areas Brand awareness, Consumer Behavior, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Social Influence on Luxury
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.

    Ipsos: Snapchat exploring trends in...
    Social Influence on Luxury
    Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.
    Impact Areas Brand Building, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Social Fitness and Community
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Community Building
    • Fitness Industry
    • Social Networking
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    People are increasingly using fitness activities to build social connections and community, driving growth in group workouts and fitness clubs.

    Strava: Year in Sport the...
    Social Fitness and Community
    People are increasingly using fitness activities to build social connections and community, driving growth in group workouts and fitness clubs.
    Impact Areas Community Building, Fitness Industry, Social Networking
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Social Fitness and Community
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Community Building
    • Fitness Industry
    • Social platforms
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    People are increasingly using fitness activities as a way to build social connections and community.

    Strava: Year in Sport the...
    Social Fitness and Community
    People are increasingly using fitness activities as a way to build social connections and community.
    Impact Areas Community Building, Fitness Industry, Social platforms
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Social Commerce Booms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Consumer Behavior
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms.

    HubSpot: 2024 social trends report
    Social Commerce Booms
    Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms.
    Impact Areas Consumer Behavior, E-commerce, Retail
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Social Commerce & Influence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • E-commerce
    • Marketing
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.

    John Lewis: Shop Live Look...
    Social Commerce & Influence
    Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.
    Impact Areas E-commerce, Marketing, Retail, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Sober Curiosity Movement
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcohol industry
    • beverage industry
    • Hospitality sector
    • Wellness industry
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle

    Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.

    Kantar: The future of alcohol
    Sober Curiosity Movement
    Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
    Impact Areas Alcohol industry, beverage industry, Hospitality sector, Wellness industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness, Lifestyle
  • Smartwatches Dominate Women’s Wrists
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Retail channels
    • Smartwatch manufacturers
    • Traditional watch brands
    • Business & Commerce
    • Consumer Attitudes

    Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.

    Deloitte: Swiss watch industry insights...
    Smartwatches Dominate Women’s Wrists
    Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.
    Impact Areas Retail channels, Smartwatch manufacturers, Traditional watch brands
    Themes The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
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