Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.
Smarter Spending & Value- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Packaged Goods
- Food retail
- Ready meals
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.
Synergy: Ready meals 2025-2026 trend...Smarter Spending & Value
Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals. -
Short Trend Summary
Declining population growth presents challenges for brand penetration and requires innovative growth strategies.
Slowing Population Growth- The Power of Community and Connection
- Values-Driven Consumption
- Brand strategy
- Consumer Behavior
- Market Growth
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Declining population growth presents challenges for brand penetration and requires innovative growth strategies.
Kantar: Marketing trends 2025Slowing Population Growth
Declining population growth presents challenges for brand penetration and requires innovative growth strategies. -
Short Trend Summary
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.
Slow Living, Mindful Beauty- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Fragrance
- Skincare
- Wellness
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.
Mintel: 2025 Global Beauty and...Slow Living, Mindful Beauty
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being. -
Short Trend Summary
The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.
Silver Spenders Rise- Experiences Over Material Goods
- Values-Driven Consumption
- Demographics
- Marketing
- Product Development
- Retail Strategy
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.
McKinsey: The state of fashion...Silver Spenders Rise
The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies. -
Short Trend Summary
While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.
Shifting Social Media Landscape- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content creation
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.
OFCOM: Online nation 2024Shifting Social Media Landscape
While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline. -
Short Trend Summary
Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
Shifting Customer Expectations- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer Experience
- Marketing
- Product Development
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
Interbrand: Best Global Brands ReportShifting Customer Expectations
Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences. -
Short Trend Summary
Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
Shifting Content Consumption- AI-Driven Transformation
- Values-Driven Consumption
- Audience Engagement
- Content creation
- Streaming Services
- Consumer Attitudes
- Emerging Technology
- Media & Information
Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
Kantar: 2025 media trends and...Shifting Content Consumption
Market saturation, generational preferences, and AI are reshaping how audiences engage with content. -
Short Trend Summary
Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access.
Shifting Consumer Demands- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Food and beverage
- Retail
- Wholesale
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access.
Aptean: F&B industry report UK&I...Shifting Consumer Demands
Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access. -
Short Trend Summary
CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM).
Shift to Profitable Volume- Values-Driven Consumption
- Consumers
- CPG companies
- Retailers
- Business & Commerce
- Consumer Attitudes
CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM).
Infosys: CPG industry outlookShift to Profitable Volume
CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM). -
Short Trend Summary
Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.
Sentimental Inflation: Emotional Value- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Art & Design
- Experiences
- Fashion & Accessories
- Retail
- Consumer Attitudes
- Culture
Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.
Nextatlas: Unveiling 2025Sentimental Inflation: Emotional Value
Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.