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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Connection through Streaming
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • music streaming
    • podcast consumption
    • Social Media
    • Consumer Attitudes
    • Digital Platforms
    • Entertainment

    Gen Z uses Spotify to combat loneliness and foster connections through shared music and podcasts, leveraging features like Blend and collaborative playlists.

    Spotify: Culture Next Report
    Connection through Streaming
    Gen Z uses Spotify to combat loneliness and foster connections through shared music and podcasts, leveraging features like Blend and collaborative playlists.
    Impact Areas music streaming, podcast consumption, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Entertainment
  • Connections IRL (In Real Life)
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Group tours
    • Social events
    • Solo travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters.

    Amadeus: Globetrender travel trends 2025
    Connections IRL (In Real Life)
    Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters.
    Impact Areas Group tours, Social events, Solo travel
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Conscientious Health
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Health technology
    • Healthcare industry
    • Wellness market
    • Consumer Attitudes
    • Health & Wellness

    Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.

    Ipsos: Global trends 10th anniversary...
    Conscientious Health
    Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.
    Impact Areas Health technology, Healthcare industry, Wellness market
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness
  • Contextual Branding
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.

    Ipsos: Almanac 2025
    Contextual Branding
    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
    Impact Areas Advertising, Branding, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Convenience-Driven Healthcare
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Home diagnostics
    • Patient access
    • Preventive care
    • Retail clinics
    • Telemedicine
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience.

    Publicis Sapient: Guide to Next...
    Convenience-Driven Healthcare
    Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience.
    Impact Areas Home diagnostics, Patient access, Preventive care, Retail clinics, Telemedicine
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Corporate Casual Boom
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fashion
    • Office Culture
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • The Workplace

    Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear.

    The RealReal: Resale Report 2024
    Corporate Casual Boom
    Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear.
    Impact Areas Fashion, Office Culture, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, The Workplace
  • Cost of Hesitations
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Brand Trust
    • Digital Marketing
    • E-commerce
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Cybersecurity

    Declining trust in digital content due to scams and AI-generated misinformation is causing hesitation in online interactions, impacting brand engagement and the online experience.

    Accenture: Life trends 2025
    Cost of Hesitations
    Declining trust in digital content due to scams and AI-generated misinformation is causing hesitation in online interactions, impacting brand engagement and the online experience.
    Impact Areas Brand Trust, Digital Marketing, E-commerce, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Consumer Attitudes, Cybersecurity
  • Cosy Web Emergence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • digital communication
    • online communities
    • Social Media Marketing
    • Consumer Attitudes
    • Digital Platforms

    Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.

    Mørning: The age of relevance
    Cosy Web Emergence
    Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.
    Impact Areas digital communication, online communities, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms
  • Crafted Harmony: Eastern Aesthetics
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Branding
    • Lifestyle
    • Marketing
    • Product Design
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Asian philosophies like Wabi-Sabi and Ikigai are influencing aesthetics, promoting simplicity, slow living, and naturalness as an alternative to overly polished advertising.

    Depositphotos: Creative trends 2025
    Crafted Harmony: Eastern Aesthetics
    Asian philosophies like Wabi-Sabi and Ikigai are influencing aesthetics, promoting simplicity, slow living, and naturalness as an alternative to overly polished advertising.
    Impact Areas Branding, Lifestyle, Marketing, Product Design
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Creative Collaborations: Brand Elevation
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Branding
    • Marketing
    • Product Development
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.

    The Drawing Arm: Trend report...
    Creative Collaborations: Brand Elevation
    Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.
    Impact Areas Branding, Marketing, Product Development, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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