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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
OEMs need to prioritize customer experience and adopt data-driven decision-making to accelerate innovation and build customer loyalty.
Customer-Centric Innovation- AI-Driven Transformation
- Experiences Over Material Goods
- Automotive
- Customer Experience
- Innovation
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
OEMs need to prioritize customer experience and adopt data-driven decision-making to accelerate innovation and build customer loyalty.
Publicis Sapient: Guide to next...Customer-Centric Innovation
OEMs need to prioritize customer experience and adopt data-driven decision-making to accelerate innovation and build customer loyalty. -
Short Trend Summary
Businesses are prioritizing supply chain security and enhancing customer experience through personalized services and anticipating customer needs.
Customer-Centric Supply Chains- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- B2B Services
- Customer service
- E-commerce
- Supply Chain Management
- Business & Commerce
- Consumer Attitudes
Businesses are prioritizing supply chain security and enhancing customer experience through personalized services and anticipating customer needs.
EY: 10 tendencias emprendimiento 2025Customer-Centric Supply Chains
Businesses are prioritizing supply chain security and enhancing customer experience through personalized services and anticipating customer needs. -
Short Trend Summary
Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.
De-Influencing Rise- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- E-commerce
- Influencer marketing
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.
McKinsey: Intersect 2025: The future...De-Influencing Rise
Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices. -
Short Trend Summary
Individuals are experiencing shorter attention spans, leading to disengagement and a preference for easily digestible content.
Declining Attention Spans- AI-Driven Transformation
- The Power of Community and Connection
- Content creation
- Education
- Mental Health
- Workplace Productivity
- Consumer Attitudes
- Media & Information
- The Workplace
Individuals are experiencing shorter attention spans, leading to disengagement and a preference for easily digestible content.
Juan Isaza: Tendencias 2025Declining Attention Spans
Individuals are experiencing shorter attention spans, leading to disengagement and a preference for easily digestible content. -
Short Trend Summary
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
Declining Brand Loyalty- Navigating Global Uncertainty
- Values-Driven Consumption
- Brand strategy
- Consumer Behavior
- Loyalty Programs
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
Forrester: Predictions 2025 B2C CXDeclining Brand Loyalty
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value. -
Short Trend Summary
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.
Declining Customer Loyalty- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Banking
- Food Service
- Hospitality
- Internet Service Providers
- Retail
- Utilities
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.
Qualtrics: 2025 Consumer Trends ReportDeclining Customer Loyalty
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after… -
Short Trend Summary
Consumer trust in influencers is waning, impacting influencer marketing effectiveness.
Declining Influencer Trust- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
Statista: Consumer trends 2025Declining Influencer Trust
Consumer trust in influencers is waning, impacting influencer marketing effectiveness. -
Short Trend Summary
While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.
Declining Trust in Online Benefits- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Digital Literacy
- Mental Wellbeing
- Social Interactions
- Consumer Attitudes
- Digital Platforms
While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.
OFCOM: Online nation 2024Declining Trust in Online Benefits
While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics. -
Short Trend Summary
Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.
Demand for Novelty Flavors- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Globally inspired flavors
- Limited-edition beverages
- Seasonal launches
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.
Synergy: Soft drinks and non-alcoholic...Demand for Novelty Flavors
Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages. -
Short Trend Summary
Vintage designer pieces are becoming more accessible due to social media and online marketplaces, breaking down exclusivity.
Democratization of Vintage Fashion- The Power of Community and Connection
- Values-Driven Consumption
- Resale Market
- Social Media
- Vintage Fashion
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Vintage designer pieces are becoming more accessible due to social media and online marketplaces, breaking down exclusivity.
The RealReal: Resale Report 2024Democratization of Vintage Fashion
Vintage designer pieces are becoming more accessible due to social media and online marketplaces, breaking down exclusivity.