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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • The Parent Trap
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Child Development
    • Education
    • Technology Industry
    • Youth Marketing
    • Consumer Attitudes
    • Cybersecurity
    • Family

    Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential shifts in youth-targeted marketing.

    Accenture: Life trends 2025
    The Parent Trap
    Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential…
    Impact Areas Child Development, Education, Technology Industry, Youth Marketing
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Cybersecurity, Family
  • The Human Toolkit: Craft Resurgence
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Animation
    • Design
    • Filmmaking
    • Illustration
    • Production
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity.

    D&AD: Trend report
    The Human Toolkit: Craft Resurgence
    Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity.
    Impact Areas Animation, Design, Filmmaking, Illustration, Production
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • The Good Old Days: Nostalgia Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Marketing
    • Product Design
    • Brands & Advertising
    • Consumer Attitudes

    Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.

    The Drawing Arm: Trend report...
    The Good Old Days: Nostalgia Marketing
    Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.
    Impact Areas Advertising, Branding, Marketing, Product Design
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • The “Good Enough” Life
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • Employment
    • Housing Market
    • Mental Health
    • Consumer Attitudes
    • Finance & Money
    • Lifestyle

    Consumers are redefining success, prioritizing well-being and personal fulfillment over traditional milestones due to unattainable living standards.

    Dentsu: Creative trends 2025 fragment...
    The “Good Enough” Life
    Consumers are redefining success, prioritizing well-being and personal fulfillment over traditional milestones due to unattainable living standards.
    Impact Areas Consumer Spending, Employment, Housing Market, Mental Health
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Finance & Money, Lifestyle
  • Testosterone Fury
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Gender Relations
    • Political Polarization
    • Social Activism
    • Workplace Dynamics
    • Consumer Attitudes
    • Culture

    A growing tension between men and women is emerging, fueled by shifting social dynamics and perceived threats to traditional masculinity.

    Juan Isaza: Tendencias 2025
    Testosterone Fury
    A growing tension between men and women is emerging, fueled by shifting social dynamics and perceived threats to traditional masculinity.
    Impact Areas Gender Relations, Political Polarization, Social Activism, Workplace Dynamics
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Culture
  • Technowonder and Worry
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Data Privacy
    • Labor Market
    • Technological Development
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.

    Ipsos: Global trends 10th anniversary...
    Technowonder and Worry
    While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
    Impact Areas Data Privacy, Labor Market, Technological Development
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • Tech-Integrated Fashion and Arts
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Art
    • Fashion
    • Technology
    • Consumer Attitudes
    • Emerging Technology
    • Sustainability

    Fashion and the arts are increasingly integrating technology, with wearable tech, AI-generated art, and immersive experiences gaining popularity, while sustainable and ethical practices are also on the rise.

    AstroTwins: 2025 trends report
    Tech-Integrated Fashion and Arts
    Fashion and the arts are increasingly integrating technology, with wearable tech, AI-generated art, and immersive experiences gaining popularity, while sustainable and ethical practices are also…
    Impact Areas Art, Fashion, Technology
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Consumer Attitudes, Emerging Technology, Sustainability
  • Tech-Driven Personalized Hospitality
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Hospitality
    • Technology
    • Tourism
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    The hospitality industry is transforming towards highly personalized, immersive experiences that resonate with guests through sensory journeys and technology.

    Gensler: Design forecast 2025
    Tech-Driven Personalized Hospitality
    The hospitality industry is transforming towards highly personalized, immersive experiences that resonate with guests through sensory journeys and technology.
    Impact Areas Hospitality, Technology, Tourism
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Teal: Color of the Year
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Design
    • Fashion
    • gardening
    • Marketing
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    Teal is the trending color, bridging fantasy and reality, evoking nostalgia for early tech aesthetics.

    Garden Media Group: 2025 garden...
    Teal: Color of the Year
    Teal is the trending color, bridging fantasy and reality, evoking nostalgia for early tech aesthetics.
    Impact Areas Design, Fashion, gardening, Marketing
    Themes The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Synthetic Humans Emergence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer service
    • Education
    • Healthcare
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    AI-powered synthetic humans are transforming digital interactions by creating more engaging and personalized experiences.

    Globant: Tech trends 2025
    Synthetic Humans Emergence
    AI-powered synthetic humans are transforming digital interactions by creating more engaging and personalized experiences.
    Impact Areas Customer service, Education, Healthcare, Marketing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
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