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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • User-Generated Content
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Engagement
    • Fundraising
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.

    HubSpot: Nonprofit marketing and fundraising...
    User-Generated Content
    User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.
    Impact Areas Community Engagement, Fundraising, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • US Economic Resilience
    • Navigating Global Uncertainty
    • US consumer spending
    • US GDP growth
    • US labor market
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    The US economy has defied recessionary predictions, demonstrating robust growth and a resilient consumer base despite aggressive interest rate hikes.

    Schroders: Multi Asset 2025 Outlook
    US Economic Resilience
    The US economy has defied recessionary predictions, demonstrating robust growth and a resilient consumer base despite aggressive interest rate hikes.
    Impact Areas US consumer spending, US GDP growth, US labor market
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Unreal and AI Gardens
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • art and creativity
    • garden design
    • Social Media
    • Consumer Attitudes
    • Digital Platforms
    • Emerging Technology

    AI-generated and surreal garden imagery is captivating consumers, blurring the lines between reality and fantasy.

    Garden Media Group: 2025 garden...
    Unreal and AI Gardens
    AI-generated and surreal garden imagery is captivating consumers, blurring the lines between reality and fantasy.
    Impact Areas art and creativity, garden design, Social Media
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Digital Platforms, Emerging Technology
  • Ubiquitous Artificial Intelligence
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Content creation
    • Customer service
    • Marketing
    • Media
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    AI is rapidly becoming integrated into all aspects of media and consumer experiences, driving personalization and emotional connection.

    Publicis Media: Future FWD 2025
    Ubiquitous Artificial Intelligence
    AI is rapidly becoming integrated into all aspects of media and consumer experiences, driving personalization and emotional connection.
    Impact Areas Content creation, Customer service, Marketing, Media
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • Transformative Ethical Travel
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Local Communities
    • Personal development
    • Tourism industry
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.

    Lemongrass: Travel trend report 2025
    Transformative Ethical Travel
    Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.
    Impact Areas Local Communities, Personal development, Tourism industry
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Trade Flows Reconfiguration
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Geopolitics
    • Manufacturing
    • Sourcing
    • Supply chain
    • Business & Commerce
    • Consumer Attitudes

    Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies.

    McKinsey: The state of fashion...
    Trade Flows Reconfiguration
    Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies.
    Impact Areas Geopolitics, Manufacturing, Sourcing, Supply chain
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Tofu Tourism
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food and beverage sector
    • Hospitality industry
    • Sustainable tourism
    • Consumer Attitudes
    • Food & Drink
    • Travel & Tourism

    Veganism influences travel choices, with increasing demand for vegan-friendly accommodations, tours, and dining options.

    Lemongrass: Travel trend report 2025
    Tofu Tourism
    Veganism influences travel choices, with increasing demand for vegan-friendly accommodations, tours, and dining options.
    Impact Areas Food and beverage sector, Hospitality industry, Sustainable tourism
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Travel & Tourism
  • TikTok as Search Engine
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Gen Z
    • Search Engine Optimization
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.

    Digital Voices: The State of...
    TikTok as Search Engine
    Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.
    Impact Areas Brand Discovery, Gen Z, Search Engine Optimization, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • The Togetherness Deficit
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Community Development
    • Entertainment industry
    • Mental Health
    • Social platforms
    • Consumer Attitudes
    • Culture
    • The Workplace

    Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.

    Dentsu Creative: Trends 2025 fragment...
    The Togetherness Deficit
    Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.
    Impact Areas Community Development, Entertainment industry, Mental Health, Social platforms
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, The Workplace
  • The Power of Trust
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Building
    • Consumer Behavior
    • Marketing communication
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.

    Ipsos: Global trends 10th anniversary...
    The Power of Trust
    In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
    Impact Areas Brand Building, Consumer Behavior, Marketing communication
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
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