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Trends Categories Brands & Advertising

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Brands & Advertising 360
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Consumer Attitudes 417
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Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
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Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Home Under Construction
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Home improvement
    • Interior Design
    • Real estate
    • Smart home technology
    • Brands & Advertising
    • Consumer Attitudes
    • The Home

    The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.

    Mintel: 2025 global consumer trends
    Home Under Construction
    The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.
    Impact Areas Home improvement, Interior Design, Real estate, Smart home technology
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, The Home
  • Guochao Goes Global
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Automotive
    • Consumer goods
    • Fashion
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Chinese brands are gaining international popularity, driven by competitive pricing, improving quality perception, and growing cultural influence.

    Foresight Factory: Trending 2025
    Guochao Goes Global
    Chinese brands are gaining international popularity, driven by competitive pricing, improving quality perception, and growing cultural influence.
    Impact Areas Automotive, Consumer goods, Fashion, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Grassroots Fashion Influence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Fashion
    • Retail
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.

    The RealReal: Resale Report 2024
    Grassroots Fashion Influence
    Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.
    Impact Areas Fashion, Retail, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Globe: Tradition in Transition
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Economic policies and regulations
    • Healthcare and wellness
    • Sustainability Initiatives
    • Technological innovation
    • Brands & Advertising
    • Consumer Attitudes
    • Global Challenges

    Rapid global changes, including technological advancements, environmental concerns, and demographic shifts, are forcing a reevaluation of traditional norms and values.

    Mintel: 2025 global consumer trends
    Globe: Tradition in Transition
    Rapid global changes, including technological advancements, environmental concerns, and demographic shifts, are forcing a reevaluation of traditional norms and values.
    Impact Areas Economic policies and regulations, Healthcare and wellness, Sustainability Initiatives, Technological innovation
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Global Challenges
  • Global Ad Spend Rebound
    • Navigating Global Uncertainty
    • Advertising
    • Marketing
    • Media
    • Brands & Advertising
    • Business & Commerce

    Despite economic uncertainties, global ad spend is recovering to pre-pandemic levels, with marketers anticipating budget increases.

    Nielsen: Ad Intel Q4 International...
    Global Ad Spend Rebound
    Despite economic uncertainties, global ad spend is recovering to pre-pandemic levels, with marketers anticipating budget increases.
    Impact Areas Advertising, Marketing, Media
    Themes Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce
  • Generative AI Trust & Transparency
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Consumer Trust
    • Marketing
    • Brands & Advertising
    • Data & Privacy
    • Emerging Technology

    Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.

    Kantar: Marketing trends 2025
    Generative AI Trust & Transparency
    Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
    Impact Areas Advertising, Consumer Trust, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Data & Privacy, Emerging Technology
  • Generative AI Revolution
    • AI-Driven Transformation
    • Customer service
    • Marketing
    • Product Development
    • Supply chain
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    CPG companies are rapidly increasing investment in generative AI, expecting significant impact on content generation, product development, and customer service.

    Infosys: CPG industry outlook
    Generative AI Revolution
    CPG companies are rapidly increasing investment in generative AI, expecting significant impact on content generation, product development, and customer service.
    Impact Areas Customer service, Marketing, Product Development, Supply chain
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Generative AI Mainstreaming
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Content creation
    • Customer service
    • Marketing
    • Sales
    • Software Development
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Generative AI is rapidly moving towards mainstream adoption, transforming various sectors with its content creation capabilities.

    Gartner: AI trends and use...
    Generative AI Mainstreaming
    Generative AI is rapidly moving towards mainstream adoption, transforming various sectors with its content creation capabilities.
    Impact Areas Content creation, Customer service, Marketing, Sales, Software Development
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Generative AI Content Creation
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Content creation
    • E-commerce
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Generative AI is automating content supply chains, enabling personalized marketing at scale and speed.

    Publicis Sapient: Guide to Next...
    Generative AI Content Creation
    Generative AI is automating content supply chains, enabling personalized marketing at scale and speed.
    Impact Areas Content creation, E-commerce, Marketing
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Gender-Neutral Watch Designs Emerge
    • Values-Driven Consumption
    • Marketing Strategies
    • Retail displays
    • Watch design
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Women are increasingly opting for gender-neutral watch designs, blurring the lines between traditional male and female styles.

    Deloitte: Swiss watch industry insights...
    Gender-Neutral Watch Designs Emerge
    Women are increasingly opting for gender-neutral watch designs, blurring the lines between traditional male and female styles.
    Impact Areas Marketing Strategies, Retail displays, Watch design
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
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