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Trends Categories Brands & Advertising

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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Kaleidoscopic Media Convergence
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Automotive
    • E-commerce
    • Gaming
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Media formats are blurring, creating hybrid experiences across various platforms and surfaces, including gaming and even vehicles.

    OMG: Futures closer to the...
    Kaleidoscopic Media Convergence
    Media formats are blurring, creating hybrid experiences across various platforms and surfaces, including gaming and even vehicles.
    Impact Areas Advertising, Automotive, E-commerce, Gaming, Social Media
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Inventory Management
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Inventory Management
    • Profitability
    • Supply chain
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Brands are prioritizing inventory excellence to address overstock, stockouts, and sustainability concerns.

    McKinsey: The state of fashion...
    Inventory Management
    Brands are prioritizing inventory excellence to address overstock, stockouts, and sustainability concerns.
    Impact Areas Inventory Management, Profitability, Supply chain, Sustainability
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Integrated Sustainability Marketing
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Purpose
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.

    Kantar: Marketing trends 2025
    Integrated Sustainability Marketing
    Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
    Impact Areas Brand Purpose, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Influencers Drive Trust
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand awareness
    • Community Building
    • Player Acquisition
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.

    Softswiss: iGaming Trends 2025
    Influencers Drive Trust
    Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.
    Impact Areas Brand awareness, Community Building, Player Acquisition
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Influencer Marketing Impact
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fundraising
    • Marketing
    • Public awareness
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.

    HubSpot: Nonprofit marketing and fundraising...
    Influencer Marketing Impact
    Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
    Impact Areas Fundraising, Marketing, Public awareness
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Influencer Format Focus
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Strategy
    • Influencer marketing
    • Media Planning
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    The unique format and distribution potential of an influencer's content are becoming more important than their personality or follower count.

    TheNetworkOne: Social media marketing trends...
    Influencer Format Focus
    The unique format and distribution potential of an influencer's content are becoming more important than their personality or follower count.
    Impact Areas Content Strategy, Influencer marketing, Media Planning
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Inclusive and Empathetic Design
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Accessibility Design
    • Community Development
    • Public Space Design
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Kindred promotes inclusivity and community well-being through diverse color palettes and human-centric design solutions.

    Sherwin Williams: Colormix 2025 lookbook
    Inclusive and Empathetic Design
    Kindred promotes inclusivity and community well-being through diverse color palettes and human-centric design solutions.
    Impact Areas Accessibility Design, Community Development, Public Space Design
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Inclusion Imperative for Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Culture

    Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.

    Kantar: Marketing trends 2025
    Inclusion Imperative for Growth
    Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
    Impact Areas Brand Building, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes, Culture
  • In-the-Know Imbibing
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Bartending
    • Cocktail Culture
    • Publishing
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Cocktail culture is shifting towards knowledge and discovery, with consumers seeking expert-led experiences and unique, educational drinking moments.

    Bacardi: Cocktail trends report 2025
    In-the-Know Imbibing
    Cocktail culture is shifting towards knowledge and discovery, with consumers seeking expert-led experiences and unique, educational drinking moments.
    Impact Areas Bartending, Cocktail Culture, Publishing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Improved Programmatic Supply Chain
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Brand Safety
    • Media Measurement
    • Programmatic Advertising
    • Brands & Advertising
    • Business & Commerce

    The programmatic supply chain is evolving towards greater sustainability, transparency, and trust, leading to stronger business outcomes and brand protection.

    Dentsu: The year of impact...
    Improved Programmatic Supply Chain
    The programmatic supply chain is evolving towards greater sustainability, transparency, and trust, leading to stronger business outcomes and brand protection.
    Impact Areas Brand Safety, Media Measurement, Programmatic Advertising
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce
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