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Trends Categories Brands & Advertising

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Brands & Advertising 360
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Emerging Technology 367
Entertainment 64
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Finance & Money 207
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Global Challenges 105
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Health & Wellness 80
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Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AI Powered Daily Life
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Accessibility
    • Consumer Technology
    • Digital Services
    • Education
    • Entertainment
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Generative AI is moving beyond chatbots and becoming integrated into everyday services, impacting how people interact with technology and brands.

    Dentsu: The year of impact...
    AI Powered Daily Life
    Generative AI is moving beyond chatbots and becoming integrated into everyday services, impacting how people interact with technology and brands.
    Impact Areas Accessibility, Consumer Technology, Digital Services, Education, Entertainment
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • AI Powered Daily Life
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Accessibility
    • Content Consumption
    • Education
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Generative AI is moving beyond chatbots, integrating into everyday services and impacting mainstream audiences.

    Dentsu: The year of impact...
    AI Powered Daily Life
    Generative AI is moving beyond chatbots, integrating into everyday services and impacting mainstream audiences.
    Impact Areas Accessibility, Content Consumption, Education
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Digital Platforms, Emerging Technology
  • AI Integration Lagging
    • AI-Driven Transformation
    • Advertising
    • Business Strategy
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Despite recognizing AI's potential, marketers are slow to fully integrate it, creating a competitive gap.

    Statista: 2025 Marketer's Guide to...
    AI Integration Lagging
    Despite recognizing AI's potential, marketers are slow to fully integrate it, creating a competitive gap.
    Impact Areas Advertising, Business Strategy, Marketing
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • AI Ambivalent
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • AI
    • Customer service
    • Data Security
    • Retail
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Consumers recognize both the potential and limitations of AI, demanding transparency and ethical implementation from brands.

    Euromonitor: Top global consumer trends...
    AI Ambivalent
    Consumers recognize both the potential and limitations of AI, demanding transparency and ethical implementation from brands.
    Impact Areas AI, Customer service, Data Security, Retail
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • Agile Teams for Fleeting Trends
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.

    Artlist: Trend report 2025
    Agile Teams for Fleeting Trends
    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.
    Impact Areas Brand strategy, Content creation, Marketing, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Agile and Authentic Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand marketing
    • Content Strategy
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.

    Webby: 2025 trend report: It's...
    Agile and Authentic Marketing
    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
    Impact Areas Brand marketing, Content Strategy, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Age of Lore
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Marketing
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator.

    Horizon Media: Top trends 2025
    Age of Lore
    Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator.
    Impact Areas Entertainment, Marketing, Social Media
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Account-Based Everything (ABE)
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Customer Success
    • Marketing
    • Product Development
    • Sales
    • Brands & Advertising
    • Business & Commerce

    ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.

    B2B Group: B2b media in...
    Account-Based Everything (ABE)
    ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.
    Impact Areas Customer Success, Marketing, Product Development, Sales
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Accessible Status through Blank Street
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Food and beverage
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Blank Street is challenging traditional notions of status by offering accessible luxury and personalization, allowing consumers to create their own cultural capital.

    House Captain: StratTape Vol. 2
    Accessible Status through Blank Street
    Blank Street is challenging traditional notions of status by offering accessible luxury and personalization, allowing consumers to create their own cultural capital.
    Impact Areas Consumer Behavior, Food and beverage, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Abundant Media Planning
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Media Planning
    • Brands & Advertising
    • Business & Commerce

    The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.

    WARC: The future of media...
    Abundant Media Planning
    The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.
    Impact Areas Advertising, Marketing, Media Planning
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
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