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Trends Categories Entertainment

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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Connected TV Scales Up
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Live Sports Broadcasting
    • Streaming Services
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Streaming platforms are investing heavily in live content and advertising solutions, offering brands new opportunities for scaled storytelling.

    Dentsu: The year of impact...
    Connected TV Scales Up
    Streaming platforms are investing heavily in live content and advertising solutions, offering brands new opportunities for scaled storytelling.
    Impact Areas Advertising, Live Sports Broadcasting, Streaming Services
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Premiumization through Fandom
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Hospitality
    • Live Entertainment
    • Spirits Industry
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Luxury cocktail experiences are gaining traction with next-gen fandoms, shaking up a new era for premiumization in unexpected locations.

    Bacardi: Cocktail trends report 2025
    Premiumization through Fandom
    Luxury cocktail experiences are gaining traction with next-gen fandoms, shaking up a new era for premiumization in unexpected locations.
    Impact Areas Hospitality, Live Entertainment, Spirits Industry
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
  • Fandom-Focused Marketing
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Loyalty
    • Community Building
    • Targeted Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty.

    Audacy: Share of audio trends
    Fandom-Focused Marketing
    Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty.
    Impact Areas Brand Loyalty, Community Building, Targeted Marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
  • Home Entertainment Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Entertainment
    • Media
    • Streaming Services
    • Consumer Attitudes
    • Entertainment

    The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.

    AlixPartners: 2025 global consumer outlook
    Home Entertainment Growth
    The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.
    Impact Areas Entertainment, Media, Streaming Services
    Themes Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Consumer Attitudes, Entertainment
  • Audio Consumption Diversification
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Audiobooks
    • Music
    • Podcasts
    • Emerging Technology
    • Entertainment
    • Finance & Money

    Audio consumption remains strong, with listeners engaging with multiple formats, including music, podcasts, and audiobooks.

    Activate Consulting: Technology and media...
    Audio Consumption Diversification
    Audio consumption remains strong, with listeners engaging with multiple formats, including music, podcasts, and audiobooks.
    Impact Areas Audiobooks, Music, Podcasts
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Emerging Technology, Entertainment, Finance & Money
  • Fantastic Frontiers: Surreal AI Imagery
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Art
    • Design
    • Gaming
    • Brands & Advertising
    • Emerging Technology
    • Entertainment

    Generative AI is empowering creatives to easily visualize fantastical scenarios, pushing creative boundaries and blurring the lines between physical and virtual realities.

    Adobe: Creative trends report 2025
    Fantastic Frontiers: Surreal AI Imagery
    Generative AI is empowering creatives to easily visualize fantastical scenarios, pushing creative boundaries and blurring the lines between physical and virtual realities.
    Impact Areas Advertising, Art, Design, Gaming
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Emerging Technology, Entertainment
  • Sports Media Transformation
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Betting
    • Sports
    • Streaming
    • Business & Commerce
    • Entertainment
    • Media & Information

    Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.

    Activate Consulting: Technology and media...
    Sports Media Transformation
    Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.
    Impact Areas Betting, Sports, Streaming
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Entertainment, Media & Information
  • Live Events Experience Enhancement
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Exhibitions
    • Live Events
    • Music
    • Sports
    • Business & Commerce
    • Entertainment

    Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.

    Activate Consulting: Technology and media...
    Live Events Experience Enhancement
    Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.
    Impact Areas Exhibitions, Live Events, Music, Sports
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • AR/VR Integration in Daily Life
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Education
    • Entertainment
    • Healthcare
    • Retail
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    Augmented and virtual reality are becoming increasingly integrated into daily life, transforming interaction, entertainment, and learning.

    Abstrato Ventures: Macrotendencias 2024 2025
    AR/VR Integration in Daily Life
    Augmented and virtual reality are becoming increasingly integrated into daily life, transforming interaction, entertainment, and learning.
    Impact Areas Education, Entertainment, Healthcare, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Digital Platforms, Emerging Technology, Entertainment
  • Mobile Gaming Dominance
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Esports
    • Gaming
    • Mobile Technology
    • Business & Commerce
    • Entertainment

    Mobile gaming continues to drive the majority of video game revenue growth, with the global gamer population expanding.

    Activate Consulting: Technology and media...
    Mobile Gaming Dominance
    Mobile gaming continues to drive the majority of video game revenue growth, with the global gamer population expanding.
    Impact Areas Esports, Gaming, Mobile Technology
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
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