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Entertainment 64
Brands & Advertising 360
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Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Family 9
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Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
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The Home 9
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Set-Jetting Adventures
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destination marketing
    • Film and TV industries
    • Local economies
    • Business & Commerce
    • Entertainment
    • Travel & Tourism

    Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.

    Euronews: 2025 travel trend report
    Set-Jetting Adventures
    Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.
    Impact Areas Destination marketing, Film and TV industries, Local economies
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment, Travel & Tourism
  • Set-Jetting Influences Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destination marketing
    • Film industry
    • Tourism
    • Entertainment
    • Travel & Tourism

    Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.

    Expedia: Unpack 25, the trends...
    Set-Jetting Influences Travel
    Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.
    Impact Areas Destination marketing, Film industry, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Entertainment, Travel & Tourism
  • Social and Sweepstakes Casinos
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Market Access
    • Player Acquisition
    • Revenue Diversification
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Social and sweepstakes casinos are gaining traction as a way to engage players in regulated markets and offer a more casual, risk-free gaming experience.

    Softswiss: iGaming Trends 2025
    Social and Sweepstakes Casinos
    Social and sweepstakes casinos are gaining traction as a way to engage players in regulated markets and offer a more casual, risk-free gaming experience.
    Impact Areas Market Access, Player Acquisition, Revenue Diversification
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Soundtracking Formative Firsts
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • memory formation
    • music streaming
    • Personalization
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.

    Spotify: Culture Next Report
    Soundtracking Formative Firsts
    Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.
    Impact Areas memory formation, music streaming, Personalization
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
  • Sports App Revenue Steady
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fantasy Sports
    • Sports Betting
    • Sports Streaming
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.

    Sensor Tower: State of mobile...
    Sports App Revenue Steady
    Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.
    Impact Areas Fantasy Sports, Sports Betting, Sports Streaming
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Sports Betting Dominates
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Platform Development
    • Player Engagement
    • Revenue Generation
    • Business & Commerce
    • Culture
    • Entertainment

    Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth.

    Softswiss: iGaming Trends 2025
    Sports Betting Dominates
    Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth.
    Impact Areas Platform Development, Player Engagement, Revenue Generation
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Culture, Entertainment
  • Sports Media Transformation
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Betting
    • Sports
    • Streaming
    • Business & Commerce
    • Entertainment
    • Media & Information

    Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.

    Activate Consulting: Technology and media...
    Sports Media Transformation
    Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.
    Impact Areas Betting, Sports, Streaming
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Entertainment, Media & Information
  • Steady Global E&M Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Advertising
    • Connectivity
    • Consumer Spending
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.

    PwC: Global entertainment & media...
    Steady Global E&M Growth
    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
    Impact Areas Advertising, Connectivity, Consumer Spending
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Streaming Service Stabilization
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Media Consumption
    • Streaming Services
    • Consumer Attitudes
    • Entertainment

    Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services.

    DISQO: Consumer trends 2025 report
    Streaming Service Stabilization
    Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services.
    Impact Areas Advertising, Media Consumption, Streaming Services
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Entertainment
  • Streaming Video Evolution
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Streaming Services
    • Television
    • Business & Commerce
    • Entertainment

    The streaming video landscape is evolving, with mergers, price increases, and the rise of free ad-supported services.

    Activate Consulting: Technology and media...
    Streaming Video Evolution
    The streaming video landscape is evolving, with mergers, price increases, and the rise of free ad-supported services.
    Impact Areas Advertising, Streaming Services, Television
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Entertainment
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