Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.
Premature AI ROI Scaling Back- AI-Driven Transformation
- Navigating Global Uncertainty
- Business Strategy
- Finance
- Technology Adoption
- Business & Commerce
- Emerging Technology
Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.
Forrester: Predictions 2025 B2B salesPremature AI ROI Scaling Back
Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.
-
Short Trend Summary
Consumers are demanding premium quality and convenient formats for their coffee, blurring the lines between on-the-go and special occasion consumption.
Premium On-The-Go Coffee- Experiences Over Material Goods
- Values-Driven Consumption
- Coffee shops
- Ready-to-drink coffee
- Single-serve coffee pods
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Consumers are demanding premium quality and convenient formats for their coffee, blurring the lines between on-the-go and special occasion consumption.
Synergy: Coffee 2025-2026 trend reportPremium On-The-Go Coffee
Consumers are demanding premium quality and convenient formats for their coffee, blurring the lines between on-the-go and special occasion consumption. 
-
Short Trend Summary
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
Premiumization of Private Labels- Values-Driven Consumption
- Branding
- Consumer Behavior
- Product Development
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
eMarketer: The trends driving 'dupe'...Premiumization of Private Labels
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture. 
-
Short Trend Summary
Consumers are prioritizing essential spending, particularly on groceries, while cutting back on discretionary items like dining out and entertainment.
Prioritized Essential Spending- Navigating Global Uncertainty
- Entertainment
- Grocery Retail
- Non-Food Retail
- Restaurants
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Consumers are prioritizing essential spending, particularly on groceries, while cutting back on discretionary items like dining out and entertainment.
AlixPartners: 2025 global consumer outlookPrioritized Essential Spending
Consumers are prioritizing essential spending, particularly on groceries, while cutting back on discretionary items like dining out and entertainment. 
-
Short Trend Summary
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
Privacy and Personalization Paradox- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Data Analytics
- E-commerce
- Marketing
- Business & Commerce
- Consumer Attitudes
- Data & Privacy
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
Qualtrics: 2025 Consumer Trends ReportPrivacy and Personalization Paradox
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands. 
-
Short Trend Summary
Private assets are becoming increasingly attractive to investors seeking diversification and potentially higher returns in a changing market environment.
Private Assets Gaining Traction- Navigating Global Uncertainty
- Direct lending
- Infrastructure
- Investment portfolios
- Private Equity
- Real estate
- Business & Commerce
- Finance & Money
Private assets are becoming increasingly attractive to investors seeking diversification and potentially higher returns in a changing market environment.
Fidelity: Outlook 2025Private Assets Gaining Traction
Private assets are becoming increasingly attractive to investors seeking diversification and potentially higher returns in a changing market environment. 
-
Short Trend Summary
On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware.
Private Cloud Resurgence- AI-Driven Transformation
- Navigating Global Uncertainty
- Cloud Computing
- Data Security
- IT Infrastructure
- Business & Commerce
- Cybersecurity
- Emerging Technology
On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware.
Forrester: Predictions 2025 tech securityPrivate Cloud Resurgence
On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware. 
-
Short Trend Summary
The rapid growth of private credit funds presents both opportunities and risks for banks, attracting regulatory scrutiny due to increasing leverage and transparency concerns.
Private Credit Growth and Scrutiny- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Banking
- Finance
- Leverage
- Private Credit
- Regulation
- Business & Commerce
- Finance & Money
- Government & Politics
The rapid growth of private credit funds presents both opportunities and risks for banks, attracting regulatory scrutiny due to increasing leverage and transparency concerns.
S&P Global: Banks outlook 2025Private Credit Growth and Scrutiny
The rapid growth of private credit funds presents both opportunities and risks for banks, attracting regulatory scrutiny due to increasing leverage and transparency concerns. 
-
Short Trend Summary
Private markets, especially infrastructure, are presenting attractive investment opportunities amid decelerating economic growth and expectations of interest rate cuts.
Private Markets Lighting Up- Navigating Global Uncertainty
- Infrastructure
- Private Debt
- Private Equity
- Real estate
- Business & Commerce
- Finance & Money
- Global Challenges
Private markets, especially infrastructure, are presenting attractive investment opportunities amid decelerating economic growth and expectations of interest rate cuts.
Amundi: Investment outlook 2025Private Markets Lighting Up
Private markets, especially infrastructure, are presenting attractive investment opportunities amid decelerating economic growth and expectations of interest rate cuts. 
-
Short Trend Summary
The US is moving towards a more pro-crypto regulatory environment, potentially unlocking significant growth opportunities for the industry.
Pro-Crypto Regulation- Navigating Global Uncertainty
- Innovation
- Investment
- Legal and Compliance
- Business & Commerce
- Finance & Money
- Government & Politics
The US is moving towards a more pro-crypto regulatory environment, potentially unlocking significant growth opportunities for the industry.
Coinbase: 2025 crypto market outlookPro-Crypto Regulation
The US is moving towards a more pro-crypto regulatory environment, potentially unlocking significant growth opportunities for the industry. 
