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Trends Categories Business & Commerce

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Business & Commerce 795
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Declining Competitive Advantage
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • All industries
    • Business Strategy
    • Innovation
    • Business & Commerce
    • Emerging Technology

    Traditional competitive advantages are eroding due to increased market fluidity, rapid innovation, and abundant choices for consumers.

    Interbrand: Best Global Brands Report
    Declining Competitive Advantage
    Traditional competitive advantages are eroding due to increased market fluidity, rapid innovation, and abundant choices for consumers.
    Impact Areas All industries, Business Strategy, Innovation
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • Declining Brand Loyalty
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Brand strategy
    • Consumer Behavior
    • Loyalty Programs
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.

    Forrester: Predictions 2025 B2C CX
    Declining Brand Loyalty
    Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
    Impact Areas Brand strategy, Consumer Behavior, Loyalty Programs
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Decline of Traditional Media
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Digital Marketing
    • Media
    • Television
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels.

    Smallworld: How brands win in...
    Decline of Traditional Media
    Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels.
    Impact Areas Advertising, Digital Marketing, Media, Television
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Decentralized Physical Infrastructure
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Infrastructure
    • Resource Allocation
    • Telecommunications
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    Decentralized physical infrastructure networks (DePIN) are transforming real-world distribution problems by bootstrapping resource networks.

    Coinbase: 2025 crypto market outlook
    Decentralized Physical Infrastructure
    Decentralized physical infrastructure networks (DePIN) are transforming real-world distribution problems by bootstrapping resource networks.
    Impact Areas Infrastructure, Resource Allocation, Telecommunications
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Data-Driven System Modernization
    • AI-Driven Transformation
    • Technology
    • Telecommunications
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.

    Publicis Sapient: Guide to next...
    Data-Driven System Modernization
    System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.
    Impact Areas Technology, Telecommunications
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Data-Driven Personalization
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Marketing ROI
    • Player Engagement
    • Retention Rates
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    iGaming marketing is increasingly reliant on data to personalize player experiences at every stage of the customer journey.

    Softswiss: iGaming Trends 2025
    Data-Driven Personalization
    iGaming marketing is increasingly reliant on data to personalize player experiences at every stage of the customer journey.
    Impact Areas Marketing ROI, Player Engagement, Retention Rates
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Data-Driven Influencer Marketing
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Analytics
    • Campaign Measurement
    • Marketing
    • ROI Optimization
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Brands are increasingly relying on data and analytics to measure campaign effectiveness and optimize strategies.

    Digital Voices: The State of...
    Data-Driven Influencer Marketing
    Brands are increasingly relying on data and analytics to measure campaign effectiveness and optimize strategies.
    Impact Areas Analytics, Campaign Measurement, Marketing, ROI Optimization
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Data-Driven HR Decisions
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Learning and development
    • Performance Management
    • Talent analytics
    • Business & Commerce
    • Data & Privacy
    • The Workplace

    The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.

    Mercer: HR trends for 2025
    Data-Driven HR Decisions
    The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.
    Impact Areas Learning and development, Performance Management, Talent analytics
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Data & Privacy, The Workplace
  • Data-Driven Advertising
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Connected TV
    • Retail Media
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes.

    Activate Consulting: Technology and media...
    Data-Driven Advertising
    Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes.
    Impact Areas Advertising, Connected TV, Retail Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Data Privacy Concerns
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Data Security
    • Donor trust
    • Legal compliance
    • Business & Commerce
    • Cybersecurity
    • Data & Privacy

    Protecting donor data is paramount, as cybersecurity breaches can erode trust and lead to significant consequences.

    HubSpot: Nonprofit marketing and fundraising...
    Data Privacy Concerns
    Protecting donor data is paramount, as cybersecurity breaches can erode trust and lead to significant consequences.
    Impact Areas Data Security, Donor trust, Legal compliance
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Data & Privacy
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