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Trends Categories Business & Commerce

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Demographic Shifts Shape Spending
    • Navigating Global Uncertainty
    • Education
    • Healthcare
    • Retirement Planning
    • Social Services
    • Business & Commerce
    • Global Challenges

    Changing demographics, including aging populations and youth bulges, are influencing the type of infrastructure needed.

    PwC: Capital project and infrastructure...
    Demographic Shifts Shape Spending
    Changing demographics, including aging populations and youth bulges, are influencing the type of infrastructure needed.
    Impact Areas Education, Healthcare, Retirement Planning, Social Services
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges
  • Delayed Investment Cycle
    • Navigating Global Uncertainty
    • Business Confidence
    • Global economy
    • Investment
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    The anticipated revival of the investment cycle is postponed to early 2025 due to persistent uncertainty and a wait-and-see approach by businesses.

    Allianz: Global economic outlook 2024-2025
    Delayed Investment Cycle
    The anticipated revival of the investment cycle is postponed to early 2025 due to persistent uncertainty and a wait-and-see approach by businesses.
    Impact Areas Business Confidence, Global economy, Investment
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Deglobalization Continues
    • Navigating Global Uncertainty
    • Global Trade
    • Manufacturing
    • National Security
    • Supply Chains
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities.

    UBS: Year ahead 2025
    Deglobalization Continues
    The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities.
    Impact Areas Global Trade, Manufacturing, National Security, Supply Chains
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
  • DeFi Resurgence and Evolution
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Decentralized Exchanges (DEXs)
    • Decentralized Finance (DeFi)
    • Financial Services
    • Business & Commerce
    • Finance & Money

    Decentralized finance (DeFi) is experiencing a resurgence, driven by a shift towards sustainable yields, real-world use cases, and increased regulatory clarity.

    Coinbase: 2025 crypto market outlook
    DeFi Resurgence and Evolution
    Decentralized finance (DeFi) is experiencing a resurgence, driven by a shift towards sustainable yields, real-world use cases, and increased regulatory clarity.
    Impact Areas Decentralized Exchanges (DEXs), Decentralized Finance (DeFi), Financial Services
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • Deepfake Defense
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Cybersecurity
    • Fraud
    • Misinformation
    • Social Engineering
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    The rise of deepfakes poses a significant threat to trust and security, requiring organizations to develop new strategies for detection and mitigation.

    Infotech: Tech trends 2025
    Deepfake Defense
    The rise of deepfakes poses a significant threat to trust and security, requiring organizations to develop new strategies for detection and mitigation.
    Impact Areas Cybersecurity, Fraud, Misinformation, Social Engineering
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Deepening Creator Partnerships
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Partnerships
    • Content creation
    • Influencer marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.

    Audacy: Share of audio trends
    Deepening Creator Partnerships
    Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.
    Impact Areas Brand Partnerships, Content creation, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Decreased Communication
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Accountability
    • Stakeholder Relationships
    • Transparency
    • Business & Commerce
    • Media & Information

    Foundations are communicating less about their work, including giving priorities and processes, potentially hindering transparency and trust.

    McKinsey: Family philanthropy trends 2025:...
    Decreased Communication
    Foundations are communicating less about their work, including giving priorities and processes, potentially hindering transparency and trust.
    Impact Areas Accountability, Stakeholder Relationships, Transparency
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Media & Information
  • Declining Operational Grants
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Financial Health of Nonprofits
    • Grantmaking Effectiveness
    • Nonprofit Sustainability
    • Business & Commerce
    • Finance & Money

    Despite the shift towards community-centricity, there's a concerning decrease in general operating support, multiyear, and capacity-building grants.

    Family Philanthropy: Trends 2025 results...
    Declining Operational Grants
    Despite the shift towards community-centricity, there's a concerning decrease in general operating support, multiyear, and capacity-building grants.
    Impact Areas Financial Health of Nonprofits, Grantmaking Effectiveness, Nonprofit Sustainability
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Finance & Money
  • Declining Global Inflation
    • Navigating Global Uncertainty
    • Economic Growth
    • Financial Markets
    • Monetary Policy
    • Business & Commerce
    • Finance & Money

    Global inflation is steadily decreasing, with advanced economies projected to reach their targets sooner than emerging markets and developing economies.

    IMF: Annual report 2024
    Declining Global Inflation
    Global inflation is steadily decreasing, with advanced economies projected to reach their targets sooner than emerging markets and developing economies.
    Impact Areas Economic Growth, Financial Markets, Monetary Policy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Declining Customer Loyalty
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Banking
    • Food Service
    • Hospitality
    • Internet Service Providers
    • Retail
    • Utilities
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.

    Qualtrics: 2025 Consumer Trends Report
    Declining Customer Loyalty
    Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after…
    Impact Areas Banking, Food Service, Hospitality, Internet Service Providers, Retail, Utilities
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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