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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Portfolio Rebalancing Crucial
    • Navigating Global Uncertainty
    • Asset Allocation
    • Portfolio management
    • Risk management
    • Business & Commerce
    • Finance & Money

    After years of unusual market performance, portfolio rebalancing is essential to manage risk and capitalize on shifting opportunities.

    J.P. Morgan: 2025 year ahead...
    Portfolio Rebalancing Crucial
    After years of unusual market performance, portfolio rebalancing is essential to manage risk and capitalize on shifting opportunities.
    Impact Areas Asset Allocation, Portfolio management, Risk management
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Positive Friction
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Customer service
    • Lifestyle
    • Retail
    • Technology
    • Business & Commerce
    • Consumer Attitudes

    Consumers are embracing intentional slowdowns and rejecting the cult of immediacy, valuing human interaction and mindful engagement over frictionless automation.

    Foresight Factory: Trending 2025
    Positive Friction
    Consumers are embracing intentional slowdowns and rejecting the cult of immediacy, valuing human interaction and mindful engagement over frictionless automation.
    Impact Areas Customer service, Lifestyle, Retail, Technology
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes
  • Positive Socioeconomic Impact
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Environment
    • Labor Market
    • Life Expectancy
    • Poverty
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction.

    WIPO: Global innovation index 2024
    Positive Socioeconomic Impact
    The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction.
    Impact Areas Environment, Labor Market, Life Expectancy, Poverty
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Post-Quantum Cryptography
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Cybersecurity
    • Data Security
    • Encryption
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    The threat of quantum computers breaking current encryption methods is driving the adoption of quantum-resistant cryptography.

    Infotech: Tech trends 2025
    Post-Quantum Cryptography
    The threat of quantum computers breaking current encryption methods is driving the adoption of quantum-resistant cryptography.
    Impact Areas Cybersecurity, Data Security, Encryption
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Power and Resources Growth
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Infrastructure
    • Natural Resources
    • Renewables
    • Utilities
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    Rising electricity demand, driven by AI, electrification, and decarbonization, is creating a long-term investment opportunity in the power and resources sector.

    UBS: Year ahead 2025
    Power and Resources Growth
    Rising electricity demand, driven by AI, electrification, and decarbonization, is creating a long-term investment opportunity in the power and resources sector.
    Impact Areas Infrastructure, Natural Resources, Renewables, Utilities
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Power in Niche Communities
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Building
    • Influencer marketing
    • Targeted Advertising
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.

    Dentsu: The year of impact...
    Power in Niche Communities
    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.
    Impact Areas Community Building, Influencer marketing, Targeted Advertising
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Power in Niche Communities
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Advocacy
    • Community Building
    • Influencer marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Niche interests and deep fandoms are growing, offering brands opportunities to leverage creators and communities for authentic audience connection.

    Dentsu: The year of impact...
    Power in Niche Communities
    Niche interests and deep fandoms are growing, offering brands opportunities to leverage creators and communities for authentic audience connection.
    Impact Areas Brand Advocacy, Community Building, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Pragmatic AI ROI Focus
    • AI-Driven Transformation
    • AI Investment
    • Business Strategy
    • Financial Planning
    • Business & Commerce
    • Emerging Technology

    Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.

    Forrester: Predictions 2025 tech security
    Pragmatic AI ROI Focus
    Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.
    Impact Areas AI Investment, Business Strategy, Financial Planning
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Pre-Super Bowl Buzz Building
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Influencer marketing
    • Super Bowl marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.

    Contagious: Grand prix insights 2024
    Pre-Super Bowl Buzz Building
    Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.
    Impact Areas Advertising, Influencer marketing, Super Bowl marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Predictive Audience Targeting
    • AI-Driven Transformation
    • Audience Targeting
    • Campaign Optimization
    • Marketing Analytics
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.

    Audacy: Share of audio trends
    Predictive Audience Targeting
    Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.
    Impact Areas Audience Targeting, Campaign Optimization, Marketing Analytics
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
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