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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Optimistic Brand Advocacy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Purpose
    • Corporate Social Responsibility
    • Long-Term Strategy
    • Social impact
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.

    Red Antler: 2025 State of...
    Optimistic Brand Advocacy
    In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.
    Impact Areas Brand Purpose, Corporate Social Responsibility, Long-Term Strategy, Social impact
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • OTT Video Streaming Growth
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Advertising
    • Content creation
    • Streaming platforms
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).

    PwC: Global entertainment & media...
    OTT Video Streaming Growth
    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
    Impact Areas Advertising, Content creation, Streaming platforms
    Themes AI-Driven Transformation, Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Outsourced Investment Management
    • Navigating Global Uncertainty
    • Banking Services
    • Family Offices
    • Investment Management
    • Business & Commerce
    • Finance & Money

    Wealthy families are increasingly outsourcing investment management to banks and other institutions, seeking professional expertise and structured governance.

    Julius Bar: Family barometer 2024
    Outsourced Investment Management
    Wealthy families are increasingly outsourcing investment management to banks and other institutions, seeking professional expertise and structured governance.
    Impact Areas Banking Services, Family Offices, Investment Management
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Partnership Gold Rush
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content Licensing
    • Generative AI
    • Media Consumption
    • Platform Partnerships
    • Streaming Services
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.

    Dentsu: The year of impact...
    Partnership Gold Rush
    Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.
    Impact Areas Content Licensing, Generative AI, Media Consumption, Platform Partnerships, Streaming Services
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Patient-Centric Healthcare
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Healthcare Delivery
    • Patient Care
    • Pharmaceutical Marketing
    • Business & Commerce
    • Digital Platforms
    • Health & Wellness

    The patient experience is becoming paramount, with a focus on improving every touchpoint along the patient journey.

    ASPID: Trends pharma 2025
    Patient-Centric Healthcare
    The patient experience is becoming paramount, with a focus on improving every touchpoint along the patient journey.
    Impact Areas Healthcare Delivery, Patient Care, Pharmaceutical Marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Health & Wellness
  • People Platform Ecosystem
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • HR departments
    • Talent Acquisition
    • Workforce Management
    • Business & Commerce
    • The Workplace

    The gig economy and evolving skillsets are driving a platform mentality, valuing access to skills over ownership.

    Mercer: HR trends for 2025
    People Platform Ecosystem
    The gig economy and evolving skillsets are driving a platform mentality, valuing access to skills over ownership.
    Impact Areas HR departments, Talent Acquisition, Workforce Management
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • People-First Luxury
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Employee training
    • Innovation
    • Organizational Culture
    • Talent Management
    • Brands & Advertising
    • Business & Commerce
    • The Workplace

    Luxury brands are recognizing the importance of investing in their people, fostering digital fluency, and building empowering organizational cultures.

    Accenture: How luxury brands are...
    People-First Luxury
    Luxury brands are recognizing the importance of investing in their people, fostering digital fluency, and building empowering organizational cultures.
    Impact Areas Employee training, Innovation, Organizational Culture, Talent Management
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, The Workplace
  • Persistent Cost-of-Living Crisis
    • Navigating Global Uncertainty
    • Energy Sector
    • Household Finances
    • Housing Market
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    Despite resilient average incomes, cost-of-living pressures, particularly housing costs and energy poverty, continue to impact vulnerable households.

    OECD: How's Life 2024
    Persistent Cost-of-Living Crisis
    Despite resilient average incomes, cost-of-living pressures, particularly housing costs and energy poverty, continue to impact vulnerable households.
    Impact Areas Energy Sector, Household Finances, Housing Market
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
  • Persistent Economic Anxiety
    • Navigating Global Uncertainty
    • Business investment
    • Consumer Spending
    • Government policy
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Global economic outlook remains pessimistic, with concerns about rising prices, taxes, and unemployment.

    Ipsos: Predictions 2025 report
    Persistent Economic Anxiety
    Global economic outlook remains pessimistic, with concerns about rising prices, taxes, and unemployment.
    Impact Areas Business investment, Consumer Spending, Government policy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Persistent Inflation Concerns
    • Navigating Global Uncertainty
    • Business Strategy
    • Consumer Spending
    • Economic Policy
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Despite decelerating inflation, consumers remain highly sensitive to price increases, impacting their perception of the economy and spending habits.

    Coefficient Capital: Consumer trends 2025
    Persistent Inflation Concerns
    Despite decelerating inflation, consumers remain highly sensitive to price increases, impacting their perception of the economy and spending habits.
    Impact Areas Business Strategy, Consumer Spending, Economic Policy, Retail
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
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