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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Muted Desire: Intentional Consumption
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Beauty
    • Fashion
    • Food & Beverage
    • Media & Entertainment
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Consumers are increasingly prioritizing self-control and intentionality in their consumption habits, moving away from impulsive purchases and embracing avoidance as a status symbol.

    Nextatlas: Unveiling 2025
    Muted Desire: Intentional Consumption
    Consumers are increasingly prioritizing self-control and intentionality in their consumption habits, moving away from impulsive purchases and embracing avoidance as a status symbol.
    Impact Areas Beauty, Fashion, Food & Beverage, Media & Entertainment, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Nasdaq+ Leadership
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Equity Markets
    • Investment strategies
    • Technology sector
    • Business & Commerce
    • Finance & Money

    The innovation super cycle is expected to further strengthen the leadership of technology-driven companies, particularly those listed on the Nasdaq and similar exchanges.

    Julius Bar: Secular outlook 2025
    Nasdaq+ Leadership
    The innovation super cycle is expected to further strengthen the leadership of technology-driven companies, particularly those listed on the Nasdaq and similar exchanges.
    Impact Areas Equity Markets, Investment strategies, Technology sector
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Navigating PR Risks
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Crisis communication
    • Media relations
    • Reputation management
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    PR professionals must navigate evolving public sentiment, media volatility, and other challenges to maintain brand integrity.

    PR Lab: Public relations trends...
    Navigating PR Risks
    PR professionals must navigate evolving public sentiment, media volatility, and other challenges to maintain brand integrity.
    Impact Areas Crisis communication, Media relations, Reputation management
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • NBFI and Private Market Growth
    • Navigating Global Uncertainty
    • Banking
    • Financial Markets
    • Investment
    • Business & Commerce
    • Finance & Money

    Non-Bank Financial Intermediaries (NBFIs), particularly private markets, are experiencing significant growth and increasing interconnectedness, posing potential vulnerabilities for the broader financial sector.

    ING: Bank outlook 2025
    NBFI and Private Market Growth
    Non-Bank Financial Intermediaries (NBFIs), particularly private markets, are experiencing significant growth and increasing interconnectedness, posing potential vulnerabilities for the broader financial sector.
    Impact Areas Banking, Financial Markets, Investment
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Next-Gen Career Frameworks
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Career development
    • HR technology
    • Talent Management
    • Business & Commerce
    • The Workplace

    Career frameworks must be adaptable and digitally enabled to accommodate future roles, manage costs, and strengthen talent capability.

    Mercer: HR trends for 2025
    Next-Gen Career Frameworks
    Career frameworks must be adaptable and digitally enabled to accommodate future roles, manage costs, and strengthen talent capability.
    Impact Areas Career development, HR technology, Talent Management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, The Workplace
  • Niche Community Targeting
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Building
    • Content Strategy
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brands are focusing on engaging niche communities and subcultures to build loyalty and drive deeper engagement.

    Digital Voices: The State of...
    Niche Community Targeting
    Brands are focusing on engaging niche communities and subcultures to build loyalty and drive deeper engagement.
    Impact Areas Community Building, Content Strategy, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Niche Power
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Partnerships
    • Community Building
    • Content creation
    • Influencer marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.

    Dentsu: The year of impact...
    Niche Power
    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.
    Impact Areas Brand Partnerships, Community Building, Content creation, Influencer marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Non-Game App Spending Soars
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Entertainment
    • Photo & Video
    • Productivity
    • Social Networking
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.

    Sensor Tower: State of mobile...
    Non-Game App Spending Soars
    Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.
    Impact Areas Entertainment, Photo & Video, Productivity, Social Networking
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Nonbank Payment Regulation
    • Navigating Global Uncertainty
    • Banking
    • Fintech
    • Payments
    • Business & Commerce
    • Cybersecurity
    • Finance & Money

    Banking regulators are expanding their scope to include nonbank payment providers, leading to increased scrutiny and potential market exits.

    Deloitte: Shaping the future of...
    Nonbank Payment Regulation
    Banking regulators are expanding their scope to include nonbank payment providers, leading to increased scrutiny and potential market exits.
    Impact Areas Banking, Fintech, Payments
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Finance & Money
  • Nonprofit Hiring Challenges
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Nonprofit staffing
    • Organizational capacity
    • Service delivery
    • Business & Commerce
    • The Workplace

    Nonprofits face ongoing difficulties in hiring and retaining staff due to factors like job stress and low wages.

    HubSpot: Nonprofit marketing and fundraising...
    Nonprofit Hiring Challenges
    Nonprofits face ongoing difficulties in hiring and retaining staff due to factors like job stress and low wages.
    Impact Areas Nonprofit staffing, Organizational capacity, Service delivery
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, The Workplace
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