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Trends Categories Business & Commerce

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Business & Commerce 795
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Micro-Virality through Insights
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Marketing
    • Social Media Marketing
    • Trend Analysis
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brands are shifting away from chasing broad virality and focusing on achieving micro-virality within their target audience through data-driven insights.

    Hootsuite: Social trends 2025
    Micro-Virality through Insights
    Brands are shifting away from chasing broad virality and focusing on achieving micro-virality within their target audience through data-driven insights.
    Impact Areas Content Marketing, Social Media Marketing, Trend Analysis
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Mid-Tier Creator ROI Rise
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Budget Allocation
    • Campaign Strategy
    • Creator Selection
    • Brands & Advertising
    • Business & Commerce

    Mid-tier creators (100k-300k followers) are proving to offer the highest ROI due to their authentic connections with followers.

    Creator IQ: The state of...
    Mid-Tier Creator ROI Rise
    Mid-tier creators (100k-300k followers) are proving to offer the highest ROI due to their authentic connections with followers.
    Impact Areas Budget Allocation, Campaign Strategy, Creator Selection
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Million Media Micro-Moments
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Brand Loyalty
    • Customer service
    • Personalized Marketing
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.

    Dentsu: The year of impact...
    Million Media Micro-Moments
    AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.
    Impact Areas Brand Loyalty, Customer service, Personalized Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Million Media Micro-Moments
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Loyalty
    • Customer Relationship Management
    • Personalized Marketing
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    AI is creating more micro-moments for personalized brand interactions, requiring brands to maximize one-to-one engagement and build relationships.

    Dentsu: The year of impact...
    Million Media Micro-Moments
    AI is creating more micro-moments for personalized brand interactions, requiring brands to maximize one-to-one engagement and build relationships.
    Impact Areas Brand Loyalty, Customer Relationship Management, Personalized Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Mobile Dominance Continues
    • Experiences Over Material Goods
    • Mobile Technology
    • Pornography Consumption
    • Website Design
    • Business & Commerce
    • Digital Platforms

    Smartphones continue to be the dominant device for accessing Pornhub, accounting for 90.5% of worldwide traffic, highlighting the importance of mobile optimization for content creators and platforms.

    PornHub: 2024 year in review
    Mobile Dominance Continues
    Smartphones continue to be the dominant device for accessing Pornhub, accounting for 90.5% of worldwide traffic, highlighting the importance of mobile optimization for content creators…
    Impact Areas Mobile Technology, Pornography Consumption, Website Design
    Themes Experiences Over Material Goods
    Categories Business & Commerce, Digital Platforms
  • Mobile Gaming Dominance
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Esports
    • Gaming
    • Mobile Technology
    • Business & Commerce
    • Entertainment

    Mobile gaming continues to drive the majority of video game revenue growth, with the global gamer population expanding.

    Activate Consulting: Technology and media...
    Mobile Gaming Dominance
    Mobile gaming continues to drive the majority of video game revenue growth, with the global gamer population expanding.
    Impact Areas Esports, Gaming, Mobile Technology
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • Mobile Gaming Rebounds
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Mobile Gaming
    • Puzzle Games
    • Strategy Games
    • Business & Commerce
    • Entertainment

    Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres.

    Sensor Tower: State of mobile...
    Mobile Gaming Rebounds
    Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres.
    Impact Areas Mobile Gaming, Puzzle Games, Strategy Games
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • Mobile Health and Fitness Growth
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Digital Fitness
    • Health & Fitness
    • Medical Tracking
    • Telehealth
    • Business & Commerce
    • Health & Wellness

    Health and fitness apps experienced a resurgence in 2024, with steady download growth and increasing IAP revenue driven by personalized fitness and healthcare solutions.

    Sensor Tower: State of mobile...
    Mobile Health and Fitness Growth
    Health and fitness apps experienced a resurgence in 2024, with steady download growth and increasing IAP revenue driven by personalized fitness and healthcare solutions.
    Impact Areas Digital Fitness, Health & Fitness, Medical Tracking, Telehealth
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Health & Wellness
  • Mobile Transforms Food & Drink
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Food Delivery
    • Grocery Stores
    • Q-commerce
    • Restaurants
    • Business & Commerce
    • Digital Platforms
    • Food & Drink

    Mobile apps are revolutionizing the food and drink industry, driving growth in downloads and sessions as restaurants and grocery stores enhance customer experiences.

    Sensor Tower: State of mobile...
    Mobile Transforms Food & Drink
    Mobile apps are revolutionizing the food and drink industry, driving growth in downloads and sessions as restaurants and grocery stores enhance customer experiences.
    Impact Areas Food Delivery, Grocery Stores, Q-commerce, Restaurants
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms, Food & Drink
  • Moderating Inflation
    • Navigating Global Uncertainty
    • Emerging Markets
    • Eurozone
    • Global economy
    • Monetary Policy
    • US
    • Business & Commerce
    • Finance & Money

    Inflation is gradually decreasing but remains sticky, particularly in the US services sector, impacting central bank policy.

    Allianz: Global economic outlook 2024-2025
    Moderating Inflation
    Inflation is gradually decreasing but remains sticky, particularly in the US services sector, impacting central bank policy.
    Impact Areas Emerging Markets, Eurozone, Global economy, Monetary Policy, US
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
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