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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
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Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
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Sustainability 64
The Home 9
The Workplace 69
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Quantum Utility Arrives
    • AI-Driven Transformation
    • Drug Discovery
    • Financial Modeling
    • Logistics
    • Materials Science
    • Business & Commerce
    • Emerging Technology

    Quantum computing is transitioning from theoretical potential to practical experimentation, with organizations exploring real-world applications in the cloud.

    Infotech: Tech trends 2025
    Quantum Utility Arrives
    Quantum computing is transitioning from theoretical potential to practical experimentation, with organizations exploring real-world applications in the cloud.
    Impact Areas Drug Discovery, Financial Modeling, Logistics, Materials Science
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Quantum-Optimized Portfolios
    • AI-Driven Transformation
    • Financial Services
    • Investing
    • Risk management
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Quantum computing is gaining traction in finance, with the potential to optimize portfolios, improve fraud detection, and enhance credit scoring.

    CB Insights: Game changers 2025
    Quantum-Optimized Portfolios
    Quantum computing is gaining traction in finance, with the potential to optimize portfolios, improve fraud detection, and enhance credit scoring.
    Impact Areas Financial Services, Investing, Risk management
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Radical Brand Stretching
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Brand strategy
    • Innovation
    • Market Expansion
    • Brands & Advertising
    • Business & Commerce

    Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.

    Kantar: Marketing trends 2025
    Radical Brand Stretching
    Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
    Impact Areas Brand strategy, Innovation, Market Expansion
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Range-Bound Oil Prices
    • Navigating Global Uncertainty
    • Commodity indices
    • Energy markets
    • Oil prices
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    Oil prices are expected to remain range-bound, with both upside and downside risks stemming from geopolitical factors and supply dynamics.

    Goldman Sachs: Markets outlook 2025...
    Range-Bound Oil Prices
    Oil prices are expected to remain range-bound, with both upside and downside risks stemming from geopolitical factors and supply dynamics.
    Impact Areas Commodity indices, Energy markets, Oil prices
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
  • Ransomware Evolution
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • All sectors
    • Critical infrastructure
    • Business & Commerce
    • Cybersecurity

    Ransomware attacks are becoming more sophisticated, targeting both on-premises and cloud assets, and involving increased tampering with security products.

    Microsoft: Digital Defense Report 2024
    Ransomware Evolution
    Ransomware attacks are becoming more sophisticated, targeting both on-premises and cloud assets, and involving increased tampering with security products.
    Impact Areas All sectors, Critical infrastructure
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity
  • Rate Hikes Drive P&C Growth
    • Navigating Global Uncertainty
    • Developed Markets
    • Emerging Markets
    • Personal Lines P&C Insurance
    • Business & Commerce
    • Finance & Money

    Personal lines P&C insurance premiums grew significantly, driven primarily by rate increases rather than expansion into new risks.

    McKinsey: Global insurance report 2025
    Rate Hikes Drive P&C Growth
    Personal lines P&C insurance premiums grew significantly, driven primarily by rate increases rather than expansion into new risks.
    Impact Areas Developed Markets, Emerging Markets, Personal Lines P&C Insurance
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Real Estate Reimagination
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Housing Market
    • Urban planning
    • Business & Commerce
    • Global Challenges
    • The Home

    Residential real estate values are expected to rise, while co-living and multi-use spaces are gaining traction as innovative housing solutions.

    AstroTwins: 2025 trends report
    Real Estate Reimagination
    Residential real estate values are expected to rise, while co-living and multi-use spaces are gaining traction as innovative housing solutions.
    Impact Areas Community Development, Housing Market, Urban planning
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, The Home
  • Real-Time Data Deficiency
    • AI-Driven Transformation
    • Campaign Optimization
    • Market Research
    • Performance Measurement
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Lack of real-time data hinders marketers' ability to adapt creative strategies and measure impact effectively.

    Statista: 2025 Marketer's Guide to...
    Real-Time Data Deficiency
    Lack of real-time data hinders marketers' ability to adapt creative strategies and measure impact effectively.
    Impact Areas Campaign Optimization, Market Research, Performance Measurement
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Rebuilding Physical Economy
    • Navigating Global Uncertainty
    • Construction
    • Housing
    • Infrastructure
    • Manufacturing
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Increased investment in infrastructure, manufacturing, and housing is driving a rebuilding of the U.S. physical economy.

    BlackRock: 2025 thematic outlook
    Rebuilding Physical Economy
    Increased investment in infrastructure, manufacturing, and housing is driving a rebuilding of the U.S. physical economy.
    Impact Areas Construction, Housing, Infrastructure, Manufacturing
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Redefined Rewards Experience
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Compensation and benefits
    • Employee engagement
    • Talent Management
    • Business & Commerce
    • The Workplace

    The rewards package is expanding beyond traditional compensation and benefits to include personalized experiences and holistic well-being.

    Mercer: HR trends for 2025
    Redefined Rewards Experience
    The rewards package is expanding beyond traditional compensation and benefits to include personalized experiences and holistic well-being.
    Impact Areas Compensation and benefits, Employee engagement, Talent Management
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
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