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Trends Categories Business & Commerce

Your trends

Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Fostering Digital Skills
    • AI-Driven Transformation
    • Digital Literacy
    • Education and Training
    • Workforce Development
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    Governments and organizations are promoting digital skills development to enable AI adoption and ensure that the workforce is prepared for the changing demands of the digital economy.

    G7: Driving factors and challenges...
    Fostering Digital Skills
    Governments and organizations are promoting digital skills development to enable AI adoption and ensure that the workforce is prepared for the changing demands of the…
    Impact Areas Digital Literacy, Education and Training, Workforce Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Foodtech and Wellness Boom
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Food Technology
    • Health and Wellness
    • Mobile Applications
    • Business & Commerce
    • Food & Drink
    • Health & Wellness

    Changing dietary habits and a focus on personal well-being are creating opportunities for entrepreneurs in the foodtech and wellness sectors.

    EY: 10 tendencias emprendimiento 2025
    Foodtech and Wellness Boom
    Changing dietary habits and a focus on personal well-being are creating opportunities for entrepreneurs in the foodtech and wellness sectors.
    Impact Areas Food Technology, Health and Wellness, Mobile Applications
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Food & Drink, Health & Wellness
  • Focus on Human Capital
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Education
    • Human resources
    • Training
    • Business & Commerce
    • The Workplace

    The importance of human capital is increasing, with a focus on upskilling, reskilling, and fostering a culture of innovation.

    Firjan: Report macrotendencias 2025 2026
    Focus on Human Capital
    The importance of human capital is increasing, with a focus on upskilling, reskilling, and fostering a culture of innovation.
    Impact Areas Education, Human resources, Training
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • FMCG Dominance
    • Values-Driven Consumption
    • Advertising
    • FMCG
    • Retail
    • Brands & Advertising
    • Business & Commerce

    Fast-moving consumer goods (FMCG) companies and retailers are major advertisers across multiple markets, particularly in Western Europe and Southeast Asia.

    Nielsen: Ad Intel Q4 International...
    FMCG Dominance
    Fast-moving consumer goods (FMCG) companies and retailers are major advertisers across multiple markets, particularly in Western Europe and Southeast Asia.
    Impact Areas Advertising, FMCG, Retail
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Flexible Business Models
    • Navigating Global Uncertainty
    • Business Strategy
    • Destination Development
    • Market Diversification
    • Risk management
    • Business & Commerce
    • Travel & Tourism

    The travel industry needs to adopt flexible business models to adapt to unforeseen events and the diversification of destinations.

    Google: NextGen travelers and destinations
    Flexible Business Models
    The travel industry needs to adopt flexible business models to adapt to unforeseen events and the diversification of destinations.
    Impact Areas Business Strategy, Destination Development, Market Diversification, Risk management
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Travel & Tourism
  • Flexible and Wellness-Focused Work
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Corporate Culture
    • Human resources
    • Office Design
    • Business & Commerce
    • Lifestyle
    • The Workplace

    The workplace is shifting towards flexibility, lifelong learning, and a wellness-focused culture, with companies prioritizing both hard skills and emotional intelligence.

    AstroTwins: 2025 trends report
    Flexible and Wellness-Focused Work
    The workplace is shifting towards flexibility, lifelong learning, and a wellness-focused culture, with companies prioritizing both hard skills and emotional intelligence.
    Impact Areas Corporate Culture, Human resources, Office Design
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Lifestyle, The Workplace
  • Flexible and Participatory Brands
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Community Engagement
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.

    Gensler: Design forecast 2025
    Flexible and Participatory Brands
    To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.
    Impact Areas Branding, Community Engagement, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Flavor & Format Innovation
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food and beverage
    • Nutrition
    • Product Development
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers are constantly seeking new and exciting flavors and formats in the nutrition space, driving innovation.

    Synergy: Nutrition 2025-2026 trend report
    Flavor & Format Innovation
    Consumers are constantly seeking new and exciting flavors and formats in the nutrition space, driving innovation.
    Impact Areas Food and beverage, Nutrition, Product Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Fiscal Policy Dominance
    • Navigating Global Uncertainty
    • Economic Growth
    • Government Debt
    • Interest rates
    • Private sector investment
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    Government spending and borrowing are increasingly driving market dynamics, overshadowing monetary policy.

    NatWest: The year ahead 2025
    Fiscal Policy Dominance
    Government spending and borrowing are increasingly driving market dynamics, overshadowing monetary policy.
    Impact Areas Economic Growth, Government Debt, Interest rates, Private sector investment
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • First-Party Data Prioritization
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Customer Relationship Management
    • Data Privacy
    • Marketing Analytics
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    With the decline of third-party cookies, first-party data is becoming essential for personalized marketing and building trust.

    B2B Group: B2b media in...
    First-Party Data Prioritization
    With the decline of third-party cookies, first-party data is becoming essential for personalized marketing and building trust.
    Impact Areas Customer Relationship Management, Data Privacy, Marketing Analytics
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
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