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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Generative AI Car Companions
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • AI
    • Automotive
    • User Interface Design
    • Business & Commerce
    • Emerging Technology

    Generative AI is poised to transform the driver-car relationship, enabling personalized experiences, intuitive interfaces, and advanced voice interaction.

    Publicis Sapient: Guide to next...
    Generative AI Car Companions
    Generative AI is poised to transform the driver-car relationship, enabling personalized experiences, intuitive interfaces, and advanced voice interaction.
    Impact Areas AI, Automotive, User Interface Design
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • GenAI Value Realization
    • AI-Driven Transformation
    • Cloud Computing
    • Enterprise Software
    • IT Services
    • Business & Commerce
    • Emerging Technology

    Organizations are shifting from GenAI experimentation to demanding demonstrable ROI and practical applications.

    SPGMI: Big picture 2025 GenAI
    GenAI Value Realization
    Organizations are shifting from GenAI experimentation to demanding demonstrable ROI and practical applications.
    Impact Areas Cloud Computing, Enterprise Software, IT Services
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • GenAI M&A Surge
    • AI-Driven Transformation
    • Private Equity
    • Technology Industry
    • Venture capital
    • Business & Commerce
    • Emerging Technology

    Generative AI is driving a significant increase in mergers and acquisitions activity across the technology sector.

    SPGMI: Big picture 2025 GenAI
    GenAI M&A Surge
    Generative AI is driving a significant increase in mergers and acquisitions activity across the technology sector.
    Impact Areas Private Equity, Technology Industry, Venture capital
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • GenAI Infrastructure Boom
    • AI-Driven Transformation
    • Cloud Computing
    • Data Centers
    • Hardware Manufacturing
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    The increasing demand for GenAI is driving significant investments in infrastructure upgrades and new technologies.

    SPGMI: Big picture 2025 GenAI
    GenAI Infrastructure Boom
    The increasing demand for GenAI is driving significant investments in infrastructure upgrades and new technologies.
    Impact Areas Cloud Computing, Data Centers, Hardware Manufacturing
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • GenAI Impacts Outsourcing
    • AI-Driven Transformation
    • Contact centers
    • Labor Market
    • Outsourcing industry
    • Business & Commerce
    • Emerging Technology

    Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.

    Forrester: Predictions 2025 B2C CX
    GenAI Impacts Outsourcing
    Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
    Impact Areas Contact centers, Labor Market, Outsourcing industry
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Gen-Z as Largest Generation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Product Development
    • Retail
    • Technology
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.

    World Data Lab: Consumer outlook...
    Gen-Z as Largest Generation
    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
    Impact Areas Advertising, Marketing, Product Development, Retail, Technology
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Gen Z Reshapes Loyalty
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Experience
    • Loyalty Programs
    • Travel marketing
    • Brands & Advertising
    • Business & Commerce
    • Travel & Tourism

    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.

    Publicis Sapient: Guide to Next...
    Gen Z Reshapes Loyalty
    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
    Impact Areas Customer Experience, Loyalty Programs, Travel marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  • Gen Z Embraces AI Tools
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Education
    • Employment
    • Technology
    • Business & Commerce
    • Emerging Technology
    • Lifestyle

    Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.

    PION: Youth trends report 2024
    Gen Z Embraces AI Tools
    Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.
    Impact Areas Education, Employment, Technology
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Emerging Technology, Lifestyle
  • Gen Z Drives Dupe Adoption
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer goods
    • Marketing
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.

    eMarketer: The trends driving 'dupe'...
    Gen Z Drives Dupe Adoption
    Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
    Impact Areas Consumer goods, Marketing, Retail, Social Media
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Gen AI Reshapes Insurance
    • AI-Driven Transformation
    • Customer service
    • Data Analytics
    • Insurance Operations
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.

    McKinsey: Global insurance report 2025
    Gen AI Reshapes Insurance
    Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.
    Impact Areas Customer service, Data Analytics, Insurance Operations
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
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