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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
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Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
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Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
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Sustainability 64
The Home 9
The Workplace 69
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Hyper-Flexible Time Demand
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Hospitality
    • Technology
    • Travel
    • Workplace
    • Business & Commerce
    • Lifestyle
    • The Workplace

    Society's perception of time is shifting, with increasing demand for flexibility and control over how time is spent, driven by rapid technological advancements.

    Accor: The new quality of...
    Hyper-Flexible Time Demand
    Society's perception of time is shifting, with increasing demand for flexibility and control over how time is spent, driven by rapid technological advancements.
    Impact Areas Hospitality, Technology, Travel, Workplace
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Lifestyle, The Workplace
  • Hyper-Personalization through AI
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Consumer goods
    • Financial Services
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.

    Accenture: Navigating the great value...
    Hyper-Personalization through AI
    AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.
    Impact Areas Consumer goods, Financial Services, Retail
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Hyper-Personalized Healthcare
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Drug Development
    • Marketing and Sales
    • Patient Care
    • Business & Commerce
    • Data & Privacy
    • Health & Wellness

    The industry is shifting towards highly personalized experiences, from tailored treatments to customized marketing content.

    ASPID: Trends pharma 2025
    Hyper-Personalized Healthcare
    The industry is shifting towards highly personalized experiences, from tailored treatments to customized marketing content.
    Impact Areas Drug Development, Marketing and Sales, Patient Care
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Business & Commerce, Data & Privacy, Health & Wellness
  • Hyperconnected Consumers
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • E-commerce
    • Marketing
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.

    Meta: BR plan & go...
    Hyperconnected Consumers
    Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.
    Impact Areas Customer Experience, E-commerce, Marketing, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes
  • Hyperconnected Consumers
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer service
    • E-commerce
    • Marketing
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.

    Meta: MX Plan & Go...
    Hyperconnected Consumers
    Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
    Impact Areas Customer service, E-commerce, Marketing, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes
  • Illiquid Asset Diversification
    • Navigating Global Uncertainty
    • Portfolio diversification
    • Private markets
    • Retail investing
    • Business & Commerce
    • Finance & Money

    Illiquid assets, such as private debt and infrastructure, are gaining importance as diversification tools.

    Allianz: Global Investors Outlook 2025
    Illiquid Asset Diversification
    Illiquid assets, such as private debt and infrastructure, are gaining importance as diversification tools.
    Impact Areas Portfolio diversification, Private markets, Retail investing
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Immersive Appeal: Experiential Shift
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Branding
    • Entertainment
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions.

    Adobe: Creative trends report 2025
    Immersive Appeal: Experiential Shift
    Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions.
    Impact Areas Branding, Entertainment, Marketing, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Immersive Brand Experiences
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Branding
    • Consumer Behavior
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers.

    Gensler: Design forecast 2025
    Immersive Brand Experiences
    Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers.
    Impact Areas Branding, Consumer Behavior, Marketing, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Immersive Spatial Computing
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • E-commerce
    • Gaming
    • Healthcare
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Augmenting the physical world with digital content, creating immersive and interactive experiences through AR/MR technologies.

    Gartner: 2025 top tech trends
    Immersive Spatial Computing
    Augmenting the physical world with digital content, creating immersive and interactive experiences through AR/MR technologies.
    Impact Areas E-commerce, Gaming, Healthcare
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Impactful Institutions
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Corporate Social Responsibility
    • ESG Investing
    • Sustainable Finance
    • Business & Commerce
    • Finance & Money
    • Sustainability

    Driven by consumer and investor demand, BFS companies are increasingly incorporating ESG factors into their products and services.

    WNS: Top 5 banking and...
    Impactful Institutions
    Driven by consumer and investor demand, BFS companies are increasingly incorporating ESG factors into their products and services.
    Impact Areas Corporate Social Responsibility, ESG Investing, Sustainable Finance
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money, Sustainability
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