Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
Privacy and Personalization Paradox- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Data Analytics
- E-commerce
- Marketing
- Business & Commerce
- Consumer Attitudes
- Data & Privacy
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
Qualtrics: 2025 Consumer Trends ReportPrivacy and Personalization Paradox
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
-
Short Trend Summary
Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.
Saying Less, Doing More- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Advertising
- Brand strategy
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.
Red Antler: 2025 State of...Saying Less, Doing More
Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity. 
-
Short Trend Summary
Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.
Human-Centric Technology- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- AI Integration
- Customer Experience
- Product Development
- Service Design
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.
Red Antler: 2025 State of...Human-Centric Technology
Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital. 
-
Short Trend Summary
In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.
Optimistic Brand Advocacy- The Power of Community and Connection
- Values-Driven Consumption
- Brand Purpose
- Corporate Social Responsibility
- Long-Term Strategy
- Social impact
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.
Red Antler: 2025 State of...Optimistic Brand Advocacy
In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact. 
-
Short Trend Summary
In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.
Durability as New Luxury- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Behavior
- Marketing
- Product Design
- Retail
- Business & Commerce
- Consumer Attitudes
In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.
Red Antler: 2025 State of...Durability as New Luxury
In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products. 
-
Short Trend Summary
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
Elevated Non-Alcoholic Beverages- Experiences Over Material Goods
- Values-Driven Consumption
- bars
- beverage industry
- Consumer Behavior
- Restaurants
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
Resy: Retrospective 2024Elevated Non-Alcoholic Beverages
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options. 
-
Short Trend Summary
Broadening AI adoption is expected to significantly boost productivity growth in the coming years, driving economic expansion and potentially impacting inflation and interest rates.
AI-Driven Productivity Growth- AI-Driven Transformation
- Economic Growth
- Energy Demand
- Inflation
- Interest rates
- Labor markets
- Productivity
- Business & Commerce
- Emerging Technology
- Finance & Money
Broadening AI adoption is expected to significantly boost productivity growth in the coming years, driving economic expansion and potentially impacting inflation and interest rates.
Robeco: 5 year expected returns...AI-Driven Productivity Growth
Broadening AI adoption is expected to significantly boost productivity growth in the coming years, driving economic expansion and potentially impacting inflation and interest rates. 
-
Short Trend Summary
The global savings glut, a key driver of economic and financial dynamics in recent decades, is expected to decline or disappear in the next five years, potentially impacting interest rates, currency valuations, and investment opportunities.
Diminishing Global Savings Glut- Navigating Global Uncertainty
- Currency Valuations
- Global Capital Flows
- Interest rates
- Investment Opportunities
- US Dollar
- Business & Commerce
- Finance & Money
- Global Challenges
The global savings glut, a key driver of economic and financial dynamics in recent decades, is expected to decline or disappear in the next five years, potentially impacting interest rates, currency valuations, and investment opportunities.
Robeco: 5 year expected returns...Diminishing Global Savings Glut
The global savings glut, a key driver of economic and financial dynamics in recent decades, is expected to decline or disappear in the next five… 
-
Short Trend Summary
With inflation seemingly under control, central banks may become more susceptible to political pressure to ease policy, potentially leading to a shift from monetary to fiscal dominance and creating medium-term inflation risks.
Shift to Fiscal Dominance- Navigating Global Uncertainty
- Fiscal policy
- Government Debt
- Inflation
- Interest rates
- Monetary Policy
- Business & Commerce
- Finance & Money
- Government & Politics
With inflation seemingly under control, central banks may become more susceptible to political pressure to ease policy, potentially leading to a shift from monetary to fiscal dominance and creating medium-term inflation risks.
Robeco: 5 year expected returns...Shift to Fiscal Dominance
With inflation seemingly under control, central banks may become more susceptible to political pressure to ease policy, potentially leading to a shift from monetary to… 
-
Short Trend Summary
Rising geopolitical tensions, particularly between the US and China, are leading to a more fragmented global economy, with implications for trade, investment, and economic growth.
Geopolitical Fragmentation and Distrust- Navigating Global Uncertainty
- Economic Growth
- Global Trade
- International Relations
- Investment flows
- Technological Development
- Business & Commerce
- Global Challenges
- Government & Politics
Rising geopolitical tensions, particularly between the US and China, are leading to a more fragmented global economy, with implications for trade, investment, and economic growth.
Robeco: 5 year expected returns...Geopolitical Fragmentation and Distrust
Rising geopolitical tensions, particularly between the US and China, are leading to a more fragmented global economy, with implications for trade, investment, and economic growth. 
