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Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Non-Game App Spending Soars
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Entertainment
    • Photo & Video
    • Productivity
    • Social Networking
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.

    Sensor Tower: State of mobile...
    Non-Game App Spending Soars
    Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas Entertainment, Photo & Video, Productivity, Social Networking
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Mobile Gaming Rebounds
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Mobile Gaming
    • Puzzle Games
    • Strategy Games
    • Business & Commerce
    • Entertainment

    Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres.

    Sensor Tower: State of mobile...
    Mobile Gaming Rebounds
    Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres.
    • Business & Commerce
    • Entertainment
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Mobile Gaming, Puzzle Games, Strategy Games
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • Global Retail App Expansion
    • Navigating Global Uncertainty
    • E-commerce
    • Mobile Commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.

    Sensor Tower: State of mobile...
    Global Retail App Expansion
    Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
    • Business & Commerce
    • Consumer Attitudes
    • Navigating Global Uncertainty
    Impact Areas E-commerce, Mobile Commerce, Retail
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes
  • Digital Fatigue Impacts Streaming
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Entertainment
    • OTT Advertising
    • Video Streaming
    • Business & Commerce
    • Consumer Attitudes
    • Entertainment

    While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.

    Sensor Tower: State of mobile...
    Digital Fatigue Impacts Streaming
    While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.
    • Business & Commerce
    • Consumer Attitudes
    • Entertainment
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    Impact Areas Entertainment, OTT Advertising, Video Streaming
    Themes Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Entertainment
  • Social App Dominance Continues
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Digital Advertising
    • Social Media
    • Social Messaging
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.

    Sensor Tower: State of mobile...
    Social App Dominance Continues
    Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Digital Advertising, Social Media, Social Messaging
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
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