Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.
Non-Game App Spending Soars- Experiences Over Material Goods
- Values-Driven Consumption
- Entertainment
- Photo & Video
- Productivity
- Social Networking
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.
Sensor Tower: State of mobile...Non-Game App Spending Soars
Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.
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Short Trend Summary
Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres.
Mobile Gaming Rebounds- Experiences Over Material Goods
- The Power of Community and Connection
- Mobile Gaming
- Puzzle Games
- Strategy Games
- Business & Commerce
- Entertainment
Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres.
Sensor Tower: State of mobile...Mobile Gaming Rebounds
Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres.
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Short Trend Summary
Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
Global Retail App Expansion- Navigating Global Uncertainty
- E-commerce
- Mobile Commerce
- Retail
- Business & Commerce
- Consumer Attitudes
Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
Sensor Tower: State of mobile...Global Retail App Expansion
Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
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Short Trend Summary
While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.
Digital Fatigue Impacts Streaming- Experiences Over Material Goods
- Navigating Global Uncertainty
- Entertainment
- OTT Advertising
- Video Streaming
- Business & Commerce
- Consumer Attitudes
- Entertainment
While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.
Sensor Tower: State of mobile...Digital Fatigue Impacts Streaming
While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.
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Short Trend Summary
Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.
Social App Dominance Continues- The Power of Community and Connection
- Values-Driven Consumption
- Digital Advertising
- Social Media
- Social Messaging
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.
Sensor Tower: State of mobile...Social App Dominance Continues
Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.