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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
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Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
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Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Filtered Focus
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Customer service
    • E-commerce
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.

    Euromonitor: Top global consumer trends...
    Filtered Focus
    Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.
    Impact Areas Customer service, E-commerce, Marketing, Retail
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Financial Polarization Deepens
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Marketing
    • Product Development
    • Retail Strategy
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    The gap between financially secure and insecure consumers is widening, impacting spending patterns and creating distinct consumer segments.

    Nielsen: Guide to 2025 mid-year...
    Financial Polarization Deepens
    The gap between financially secure and insecure consumers is widening, impacting spending patterns and creating distinct consumer segments.
    Impact Areas Marketing, Product Development, Retail Strategy
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Fintech Innovation Accelerates
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Banking
    • Financial Services
    • Investments
    • Payments
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    The widespread adoption of digital finance and the proven track record of Fintech companies are driving innovation in financial services.

    EY: 10 tendencias emprendimiento 2025
    Fintech Innovation Accelerates
    The widespread adoption of digital finance and the proven track record of Fintech companies are driving innovation in financial services.
    Impact Areas Banking, Financial Services, Investments, Payments
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Fintech Valuation Compression
    • Navigating Global Uncertainty
    • Fintech
    • Mergers and Acquisitions
    • Venture capital
    • Business & Commerce
    • Finance & Money

    Fintech valuations have declined, creating opportunities for acquirers seeking consolidation.

    CB Insights: Tech trends 2025
    Fintech Valuation Compression
    Fintech valuations have declined, creating opportunities for acquirers seeking consolidation.
    Impact Areas Fintech, Mergers and Acquisitions, Venture capital
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • First-Party Data Dominance
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Customer Relationship Management
    • Marketing Automation
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    With increasing privacy concerns, first-party data is becoming crucial for targeted advertising and personalized experiences.

    Web FX: 2025 digital marketing...
    First-Party Data Dominance
    With increasing privacy concerns, first-party data is becoming crucial for targeted advertising and personalized experiences.
    Impact Areas Advertising, Customer Relationship Management, Marketing Automation
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • First-Party Data Prioritization
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Customer Relationship Management
    • Data Privacy
    • Marketing Analytics
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    With the decline of third-party cookies, first-party data is becoming essential for personalized marketing and building trust.

    B2B Group: B2b media in...
    First-Party Data Prioritization
    With the decline of third-party cookies, first-party data is becoming essential for personalized marketing and building trust.
    Impact Areas Customer Relationship Management, Data Privacy, Marketing Analytics
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Fiscal Policy Dominance
    • Navigating Global Uncertainty
    • Economic Growth
    • Government Debt
    • Interest rates
    • Private sector investment
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    Government spending and borrowing are increasingly driving market dynamics, overshadowing monetary policy.

    NatWest: The year ahead 2025
    Fiscal Policy Dominance
    Government spending and borrowing are increasingly driving market dynamics, overshadowing monetary policy.
    Impact Areas Economic Growth, Government Debt, Interest rates, Private sector investment
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Flavor & Format Innovation
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food and beverage
    • Nutrition
    • Product Development
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers are constantly seeking new and exciting flavors and formats in the nutrition space, driving innovation.

    Synergy: Nutrition 2025-2026 trend report
    Flavor & Format Innovation
    Consumers are constantly seeking new and exciting flavors and formats in the nutrition space, driving innovation.
    Impact Areas Food and beverage, Nutrition, Product Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Flexible and Participatory Brands
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Community Engagement
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.

    Gensler: Design forecast 2025
    Flexible and Participatory Brands
    To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.
    Impact Areas Branding, Community Engagement, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Flexible and Wellness-Focused Work
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Corporate Culture
    • Human resources
    • Office Design
    • Business & Commerce
    • Lifestyle
    • The Workplace

    The workplace is shifting towards flexibility, lifelong learning, and a wellness-focused culture, with companies prioritizing both hard skills and emotional intelligence.

    AstroTwins: 2025 trends report
    Flexible and Wellness-Focused Work
    The workplace is shifting towards flexibility, lifelong learning, and a wellness-focused culture, with companies prioritizing both hard skills and emotional intelligence.
    Impact Areas Corporate Culture, Human resources, Office Design
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Lifestyle, The Workplace
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