Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
Free News Consumption Dominates- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Digital Media
- Journalism
- Newspapers
- Business & Commerce
- Media & Information
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
Ipsos: What the future newsFree News Consumption Dominates
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
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Short Trend Summary
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."
Frolleagues Blend Work & Leisure- Experiences Over Material Goods
- The Power of Community and Connection
- Business Travel
- Hospitality
- Real estate
- Business & Commerce
- The Workplace
- Travel & Tourism
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."
Hilton: 2025 trends reportFrolleagues Blend Work & Leisure
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."
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Short Trend Summary
Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.
Future Data Center Arrival- AI-Driven Transformation
- Values-Driven Consumption
- AI Infrastructure
- Data Centers
- Energy Efficiency
- Renewable Energy
- Business & Commerce
- Emerging Technology
- Global Challenges
Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.
CB Insights: Tech trends 2025Future Data Center Arrival
Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.
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Short Trend Summary
The workplace of the future prioritizes employee experience, inspiration, and value proposition for building owners and developers.
Future Workplace Arrives- Experiences Over Material Goods
- The Power of Community and Connection
- Human resources
- Real estate
- Workplace Design
- Business & Commerce
- The Workplace
The workplace of the future prioritizes employee experience, inspiration, and value proposition for building owners and developers.
Gensler: Design forecast 2025Future Workplace Arrives
The workplace of the future prioritizes employee experience, inspiration, and value proposition for building owners and developers.
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Short Trend Summary
The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.
Future-Forward Spirits Industry- The Power of Community and Connection
- Values-Driven Consumption
- Community Development
- Diversity and Inclusion
- Sustainability
- Business & Commerce
- Culture
- Sustainability
The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.
Bacardi: Cocktail trends report 2025Future-Forward Spirits Industry
The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.
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Short Trend Summary
Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.
Gen AI Reshapes Insurance- AI-Driven Transformation
- Customer service
- Data Analytics
- Insurance Operations
- Business & Commerce
- Data & Privacy
- Emerging Technology
Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.
McKinsey: Global insurance report 2025Gen AI Reshapes Insurance
Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.
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Short Trend Summary
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
Gen Z Drives Dupe Adoption- The Power of Community and Connection
- Values-Driven Consumption
- Consumer goods
- Marketing
- Retail
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
eMarketer: The trends driving 'dupe'...Gen Z Drives Dupe Adoption
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
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Short Trend Summary
Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.
Gen Z Embraces AI Tools- AI-Driven Transformation
- The Power of Community and Connection
- Education
- Employment
- Technology
- Business & Commerce
- Emerging Technology
- Lifestyle
Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.
PION: Youth trends report 2024Gen Z Embraces AI Tools
Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.
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Short Trend Summary
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
Gen Z Reshapes Loyalty- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Customer Experience
- Loyalty Programs
- Travel marketing
- Brands & Advertising
- Business & Commerce
- Travel & Tourism
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
Publicis Sapient: Guide to Next...Gen Z Reshapes Loyalty
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
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Short Trend Summary
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
Gen-Z as Largest Generation- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Marketing
- Product Development
- Retail
- Technology
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
World Data Lab: Consumer outlook...Gen-Z as Largest Generation
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.