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Trends Categories Business & Commerce

Your trends

Business & Commerce 795
Brands & Advertising 360
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Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Free News Consumption Dominates
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Digital Media
    • Journalism
    • Newspapers
    • Business & Commerce
    • Media & Information

    The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.

    Ipsos: What the future news
    Free News Consumption Dominates
    The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
    • Business & Commerce
    • Media & Information
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Advertising, Digital Media, Journalism, Newspapers
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Media & Information
  • Frolleagues Blend Work & Leisure
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Business Travel
    • Hospitality
    • Real estate
    • Business & Commerce
    • The Workplace
    • Travel & Tourism

    The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."

    Hilton: 2025 trends report
    Frolleagues Blend Work & Leisure
    The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."
    • Business & Commerce
    • The Workplace
    • Travel & Tourism
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Business Travel, Hospitality, Real estate
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace, Travel & Tourism
  • Future Data Center Arrival
    • AI-Driven Transformation
    • Values-Driven Consumption
    • AI Infrastructure
    • Data Centers
    • Energy Efficiency
    • Renewable Energy
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.

    CB Insights: Tech trends 2025
    Future Data Center Arrival
    Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.
    • Business & Commerce
    • Emerging Technology
    • Global Challenges
    • AI-Driven Transformation
    • Values-Driven Consumption
    Impact Areas AI Infrastructure, Data Centers, Energy Efficiency, Renewable Energy
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Future Workplace Arrives
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Human resources
    • Real estate
    • Workplace Design
    • Business & Commerce
    • The Workplace

    The workplace of the future prioritizes employee experience, inspiration, and value proposition for building owners and developers.

    Gensler: Design forecast 2025
    Future Workplace Arrives
    The workplace of the future prioritizes employee experience, inspiration, and value proposition for building owners and developers.
    • Business & Commerce
    • The Workplace
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Human resources, Real estate, Workplace Design
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • Future-Forward Spirits Industry
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Diversity and Inclusion
    • Sustainability
    • Business & Commerce
    • Culture
    • Sustainability

    The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.

    Bacardi: Cocktail trends report 2025
    Future-Forward Spirits Industry
    The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.
    • Business & Commerce
    • Culture
    • Sustainability
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Community Development, Diversity and Inclusion, Sustainability
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Sustainability
  • Gen AI Reshapes Insurance
    • AI-Driven Transformation
    • Customer service
    • Data Analytics
    • Insurance Operations
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.

    McKinsey: Global insurance report 2025
    Gen AI Reshapes Insurance
    Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology
    • AI-Driven Transformation
    Impact Areas Customer service, Data Analytics, Insurance Operations
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Gen Z Drives Dupe Adoption
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer goods
    • Marketing
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.

    eMarketer: The trends driving 'dupe'...
    Gen Z Drives Dupe Adoption
    Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Consumer goods, Marketing, Retail, Social Media
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Gen Z Embraces AI Tools
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Education
    • Employment
    • Technology
    • Business & Commerce
    • Emerging Technology
    • Lifestyle

    Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.

    PION: Youth trends report 2024
    Gen Z Embraces AI Tools
    Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.
    • Business & Commerce
    • Emerging Technology
    • Lifestyle
    • AI-Driven Transformation
    • The Power of Community and Connection
    Impact Areas Education, Employment, Technology
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Emerging Technology, Lifestyle
  • Gen Z Reshapes Loyalty
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Experience
    • Loyalty Programs
    • Travel marketing
    • Brands & Advertising
    • Business & Commerce
    • Travel & Tourism

    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.

    Publicis Sapient: Guide to Next...
    Gen Z Reshapes Loyalty
    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
    • Brands & Advertising
    • Business & Commerce
    • Travel & Tourism
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Customer Experience, Loyalty Programs, Travel marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  • Gen-Z as Largest Generation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Product Development
    • Retail
    • Technology
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.

    World Data Lab: Consumer outlook...
    Gen-Z as Largest Generation
    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Advertising, Marketing, Product Development, Retail, Technology
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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