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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Income Investing Gains Traction
    • Navigating Global Uncertainty
    • Fixed Income Markets
    • Investment strategies
    • Yield-Seeking Investors
    • Business & Commerce
    • Finance & Money

    As inflation decelerates, central banks are shifting towards more accommodative policies, making income-generating assets more appealing.

    Amundi: Investment outlook 2025
    Income Investing Gains Traction
    As inflation decelerates, central banks are shifting towards more accommodative policies, making income-generating assets more appealing.
    Impact Areas Fixed Income Markets, Investment strategies, Yield-Seeking Investors
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Inclusive and Empathetic Design
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Accessibility Design
    • Community Development
    • Public Space Design
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Kindred promotes inclusivity and community well-being through diverse color palettes and human-centric design solutions.

    Sherwin Williams: Colormix 2025 lookbook
    Inclusive and Empathetic Design
    Kindred promotes inclusivity and community well-being through diverse color palettes and human-centric design solutions.
    Impact Areas Accessibility Design, Community Development, Public Space Design
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Inclusion Imperative for Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Culture

    Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.

    Kantar: Marketing trends 2025
    Inclusion Imperative for Growth
    Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
    Impact Areas Brand Building, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes, Culture
  • Improved Programmatic Supply Chain
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Brand Safety
    • Media Measurement
    • Programmatic Advertising
    • Brands & Advertising
    • Business & Commerce

    The programmatic supply chain is evolving towards greater sustainability, transparency, and trust, leading to stronger business outcomes and brand protection.

    Dentsu: The year of impact...
    Improved Programmatic Supply Chain
    The programmatic supply chain is evolving towards greater sustainability, transparency, and trust, leading to stronger business outcomes and brand protection.
    Impact Areas Brand Safety, Media Measurement, Programmatic Advertising
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce
  • Impatience Economy
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Entertainment
    • Finance
    • Healthcare
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional industries and creating opportunities for brands that offer relatable advice and convenient solutions.

    Accenture: Life trends 2025
    Impatience Economy
    Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional…
    Impact Areas Consumer Behavior, Entertainment, Finance, Healthcare
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Impactful Institutions
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Corporate Social Responsibility
    • ESG Investing
    • Sustainable Finance
    • Business & Commerce
    • Finance & Money
    • Sustainability

    Driven by consumer and investor demand, BFS companies are increasingly incorporating ESG factors into their products and services.

    WNS: Top 5 banking and...
    Impactful Institutions
    Driven by consumer and investor demand, BFS companies are increasingly incorporating ESG factors into their products and services.
    Impact Areas Corporate Social Responsibility, ESG Investing, Sustainable Finance
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money, Sustainability
  • Immersive Spatial Computing
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • E-commerce
    • Gaming
    • Healthcare
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Augmenting the physical world with digital content, creating immersive and interactive experiences through AR/MR technologies.

    Gartner: 2025 top tech trends
    Immersive Spatial Computing
    Augmenting the physical world with digital content, creating immersive and interactive experiences through AR/MR technologies.
    Impact Areas E-commerce, Gaming, Healthcare
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Immersive Brand Experiences
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Branding
    • Consumer Behavior
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers.

    Gensler: Design forecast 2025
    Immersive Brand Experiences
    Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers.
    Impact Areas Branding, Consumer Behavior, Marketing, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Immersive Appeal: Experiential Shift
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Branding
    • Entertainment
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions.

    Adobe: Creative trends report 2025
    Immersive Appeal: Experiential Shift
    Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions.
    Impact Areas Branding, Entertainment, Marketing, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Illiquid Asset Diversification
    • Navigating Global Uncertainty
    • Portfolio diversification
    • Private markets
    • Retail investing
    • Business & Commerce
    • Finance & Money

    Illiquid assets, such as private debt and infrastructure, are gaining importance as diversification tools.

    Allianz: Global Investors Outlook 2025
    Illiquid Asset Diversification
    Illiquid assets, such as private debt and infrastructure, are gaining importance as diversification tools.
    Impact Areas Portfolio diversification, Private markets, Retail investing
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
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