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Trends Categories Business & Commerce

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Resource Scarcity Drives Innovation
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Climate change adaptation
    • Disaster Risk Reduction
    • Renewable Energy
    • Sustainable Construction
    • Water Management
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Growing resource scarcity is pushing innovation in infrastructure towards sustainable and resilient solutions.

    PwC: Capital project and infrastructure...
    Resource Scarcity Drives Innovation
    Growing resource scarcity is pushing innovation in infrastructure towards sustainable and resilient solutions.
    Impact Areas Climate change adaptation, Disaster Risk Reduction, Renewable Energy, Sustainable Construction, Water Management
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Declining Customer Loyalty
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Banking
    • Food Service
    • Hospitality
    • Internet Service Providers
    • Retail
    • Utilities
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.

    Qualtrics: 2025 Consumer Trends Report
    Declining Customer Loyalty
    Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after…
    Impact Areas Banking, Food Service, Hospitality, Internet Service Providers, Retail, Utilities
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Back to Basics CX
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • All industries
    • Business & Commerce
    • Consumer Attitudes

    Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.

    Qualtrics: 2025 Consumer Trends Report
    Back to Basics CX
    Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.
    Impact Areas All industries
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • SEO & Content-Driven PR
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Brand visibility
    • Content creation
    • Digital Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    SEO and content marketing are becoming indispensable tools for enhancing visibility and engagement in PR.

    PR Lab: Public relations trends...
    SEO & Content-Driven PR
    SEO and content marketing are becoming indispensable tools for enhancing visibility and engagement in PR.
    Impact Areas Brand visibility, Content creation, Digital Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Navigating PR Risks
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Crisis communication
    • Media relations
    • Reputation management
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    PR professionals must navigate evolving public sentiment, media volatility, and other challenges to maintain brand integrity.

    PR Lab: Public relations trends...
    Navigating PR Risks
    PR professionals must navigate evolving public sentiment, media volatility, and other challenges to maintain brand integrity.
    Impact Areas Crisis communication, Media relations, Reputation management
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • Digital Services Drive Revenue
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Automotive
    • Customer service
    • Software
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    OEMs are seeking new revenue streams through digital services, but face challenges in offering valuable features and bridging the gap between technology and customer needs.

    Publicis Sapient: Guide to next...
    Digital Services Drive Revenue
    OEMs are seeking new revenue streams through digital services, but face challenges in offering valuable features and bridging the gap between technology and customer needs.
    Impact Areas Automotive, Customer service, Software
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Generative AI Car Companions
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • AI
    • Automotive
    • User Interface Design
    • Business & Commerce
    • Emerging Technology

    Generative AI is poised to transform the driver-car relationship, enabling personalized experiences, intuitive interfaces, and advanced voice interaction.

    Publicis Sapient: Guide to next...
    Generative AI Car Companions
    Generative AI is poised to transform the driver-car relationship, enabling personalized experiences, intuitive interfaces, and advanced voice interaction.
    Impact Areas AI, Automotive, User Interface Design
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Empowered Dealerships
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Automotive Retail
    • Customer Experience
    • Sales
    • Business & Commerce
    • Consumer Attitudes

    Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to enhance customer experience and drive sales.

    Publicis Sapient: Guide to next...
    Empowered Dealerships
    Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to…
    Impact Areas Automotive Retail, Customer Experience, Sales
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes
  • Messaging Service Dominance
    • The Power of Community and Connection
    • Communication
    • Marketing
    • Social Interaction
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Meta-owned messaging services, particularly WhatsApp, continue to dominate the market, with increasing daily usage and the emergence of new features like broadcast channels.

    OFCOM: Online nation 2024
    Messaging Service Dominance
    Meta-owned messaging services, particularly WhatsApp, continue to dominate the market, with increasing daily usage and the emergence of new features like broadcast channels.
    Impact Areas Communication, Marketing, Social Interaction
    Themes The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Evolving Online Retail
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Behavior
    • E-commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing.

    OFCOM: Online nation 2024
    Evolving Online Retail
    Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing.
    Impact Areas Consumer Behavior, E-commerce, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
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