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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
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Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
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Sustainability 64
The Home 9
The Workplace 69
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Ethical PR Practices
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Reputation
    • Corporate Social Responsibility
    • Public trust
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues.

    PR Lab: Public relations trends...
    Ethical PR Practices
    Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues.
    Impact Areas Brand Reputation, Corporate Social Responsibility, Public trust
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Messaging Service Dominance
    • The Power of Community and Connection
    • Communication
    • Marketing
    • Social Interaction
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Meta-owned messaging services, particularly WhatsApp, continue to dominate the market, with increasing daily usage and the emergence of new features like broadcast channels.

    OFCOM: Online nation 2024
    Messaging Service Dominance
    Meta-owned messaging services, particularly WhatsApp, continue to dominate the market, with increasing daily usage and the emergence of new features like broadcast channels.
    Impact Areas Communication, Marketing, Social Interaction
    Themes The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Evolving Online Retail
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Behavior
    • E-commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing.

    OFCOM: Online nation 2024
    Evolving Online Retail
    Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing.
    Impact Areas Consumer Behavior, E-commerce, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Cloud Storage Adoption
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Collaboration
    • Data Storage
    • File Sharing
    • Business & Commerce
    • Data & Privacy
    • Digital Platforms

    Cloud storage services are becoming increasingly popular, with Google Drive leading the way, and a growing number of users accessing paid subscriptions for additional storage and features.

    OFCOM: Online nation 2024
    Cloud Storage Adoption
    Cloud storage services are becoming increasingly popular, with Google Drive leading the way, and a growing number of users accessing paid subscriptions for additional storage…
    Impact Areas Collaboration, Data Storage, File Sharing
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Data & Privacy, Digital Platforms
  • Accelerated Business Intelligence
    • AI-Driven Transformation
    • Business Operations
    • Competitive Strategy
    • Knowledge Management
    • Productivity
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    AI is transforming businesses by automating administration, centralizing knowledge, and providing a competitive edge.

    OMG: Futures closer to the...
    Accelerated Business Intelligence
    AI is transforming businesses by automating administration, centralizing knowledge, and providing a competitive edge.
    Impact Areas Business Operations, Competitive Strategy, Knowledge Management, Productivity
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Sustainable Resilience
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Agriculture
    • Circular Economy
    • Environment
    • Fashion
    • Transportation
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Incremental improvements and persistent efforts are key to achieving long-term sustainability goals, focusing on achievable solutions rather than quick fixes.

    OMG: Futures closer to the...
    Sustainable Resilience
    Incremental improvements and persistent efforts are key to achieving long-term sustainability goals, focusing on achievable solutions rather than quick fixes.
    Impact Areas Agriculture, Circular Economy, Environment, Fashion, Transportation
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Elevated At-Home Dining
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food & Beverage
    • Grocery Retail
    • Restaurants
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    With the rising cost of dining out, consumers are seeking ways to recreate restaurant-quality experiences at home, driving demand for premium ingredients and convenient meal solutions.

    Nourish: 2025 food agriculture trend...
    Elevated At-Home Dining
    With the rising cost of dining out, consumers are seeking ways to recreate restaurant-quality experiences at home, driving demand for premium ingredients and convenient meal…
    Impact Areas Food & Beverage, Grocery Retail, Restaurants
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Plant-Based Reimagination
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Products
    • Food & Beverage
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.

    Nourish: 2025 food agriculture trend...
    Plant-Based Reimagination
    The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.
    Impact Areas Consumer Products, Food & Beverage, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • C-Store Reinvention
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer Behavior
    • Food & Beverage
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs.

    Nourish: 2025 food agriculture trend...
    C-Store Reinvention
    Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs.
    Impact Areas Consumer Behavior, Food & Beverage, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Global Growth Stabilization
    • Navigating Global Uncertainty
    • Advanced economies
    • Emerging Markets
    • G20 countries
    • Global economy
    • Business & Commerce
    • Finance & Money

    Global economic growth is projected to stabilize at a moderate pace of 3.2% in both 2024 and 2025, supported by easing inflation, improving real incomes, and less restrictive monetary policy.

    OECD: Outlook report turning the...
    Global Growth Stabilization
    Global economic growth is projected to stabilize at a moderate pace of 3.2% in both 2024 and 2025, supported by easing inflation, improving real incomes,…
    Impact Areas Advanced economies, Emerging Markets, G20 countries, Global economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
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