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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Mobile Dominance Continues
    • Experiences Over Material Goods
    • Mobile Technology
    • Pornography Consumption
    • Website Design
    • Business & Commerce
    • Digital Platforms

    Smartphones continue to be the dominant device for accessing Pornhub, accounting for 90.5% of worldwide traffic, highlighting the importance of mobile optimization for content creators and platforms.

    PornHub: 2024 year in review
    Mobile Dominance Continues
    Smartphones continue to be the dominant device for accessing Pornhub, accounting for 90.5% of worldwide traffic, highlighting the importance of mobile optimization for content creators…
    Impact Areas Mobile Technology, Pornography Consumption, Website Design
    Themes Experiences Over Material Goods
    Categories Business & Commerce, Digital Platforms
  • Million Media Micro-Moments
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Brand Loyalty
    • Customer service
    • Personalized Marketing
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.

    Dentsu: The year of impact...
    Million Media Micro-Moments
    AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.
    Impact Areas Brand Loyalty, Customer service, Personalized Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Million Media Micro-Moments
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Loyalty
    • Customer Relationship Management
    • Personalized Marketing
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    AI is creating more micro-moments for personalized brand interactions, requiring brands to maximize one-to-one engagement and build relationships.

    Dentsu: The year of impact...
    Million Media Micro-Moments
    AI is creating more micro-moments for personalized brand interactions, requiring brands to maximize one-to-one engagement and build relationships.
    Impact Areas Brand Loyalty, Customer Relationship Management, Personalized Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Mid-Tier Creator ROI Rise
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Budget Allocation
    • Campaign Strategy
    • Creator Selection
    • Brands & Advertising
    • Business & Commerce

    Mid-tier creators (100k-300k followers) are proving to offer the highest ROI due to their authentic connections with followers.

    Creator IQ: The state of...
    Mid-Tier Creator ROI Rise
    Mid-tier creators (100k-300k followers) are proving to offer the highest ROI due to their authentic connections with followers.
    Impact Areas Budget Allocation, Campaign Strategy, Creator Selection
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Micro-Virality through Insights
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Marketing
    • Social Media Marketing
    • Trend Analysis
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brands are shifting away from chasing broad virality and focusing on achieving micro-virality within their target audience through data-driven insights.

    Hootsuite: Social trends 2025
    Micro-Virality through Insights
    Brands are shifting away from chasing broad virality and focusing on achieving micro-virality within their target audience through data-driven insights.
    Impact Areas Content Marketing, Social Media Marketing, Trend Analysis
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Micro-Influencer Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Digital Advertising
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Micro-influencers, with their niche audiences and high engagement rates, are becoming increasingly valuable for targeted marketing campaigns.

    Sked Social: Trends Report 2025
    Micro-Influencer Dominance
    Micro-influencers, with their niche audiences and high engagement rates, are becoming increasingly valuable for targeted marketing campaigns.
    Impact Areas Digital Advertising, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Messaging Service Dominance
    • The Power of Community and Connection
    • Communication
    • Marketing
    • Social Interaction
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Meta-owned messaging services, particularly WhatsApp, continue to dominate the market, with increasing daily usage and the emergence of new features like broadcast channels.

    OFCOM: Online nation 2024
    Messaging Service Dominance
    Meta-owned messaging services, particularly WhatsApp, continue to dominate the market, with increasing daily usage and the emergence of new features like broadcast channels.
    Impact Areas Communication, Marketing, Social Interaction
    Themes The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Messaging for Business Growth
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Communication
    • Customer service
    • Marketing
    • Sales
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions.

    Meta: Rethinking media mix effectiveness
    Messaging for Business Growth
    Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions.
    Impact Areas Communication, Customer service, Marketing, Sales
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • MeMooners Reshape Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Activities
    • Dining
    • Hospitality
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Solo leisure travelers, or "MeMooners," are becoming a significant force, demanding recognition and personalized experiences.

    Hilton: 2025 trends report
    MeMooners Reshape Travel
    Solo leisure travelers, or "MeMooners," are becoming a significant force, demanding recognition and personalized experiences.
    Impact Areas Activities, Dining, Hospitality
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Mass Customization of Work
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Employee engagement
    • Performance Management
    • Work-life balance
    • Business & Commerce
    • The Workplace

    The consumer mentality is driving demand for personalized work experiences, including how, what, and where work is done.

    Mercer: HR trends for 2025
    Mass Customization of Work
    The consumer mentality is driving demand for personalized work experiences, including how, what, and where work is done.
    Impact Areas Employee engagement, Performance Management, Work-life balance
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
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