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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Localized Impact: Action Over Words
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Trust
    • Community Development
    • Corporate Social Responsibility
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.

    D&AD: Trend report
    Localized Impact: Action Over Words
    Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.
    Impact Areas Brand Trust, Community Development, Corporate Social Responsibility, Sustainability
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Localization Essential
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Conversion Rates
    • Market Access
    • Player Engagement
    • Business & Commerce
    • Digital Platforms

    Localization is becoming increasingly critical for iGaming operators to tailor their platforms to the specific cultural and regulatory requirements of different markets.

    Softswiss: iGaming Trends 2025
    Localization Essential
    Localization is becoming increasingly critical for iGaming operators to tailor their platforms to the specific cultural and regulatory requirements of different markets.
    Impact Areas Conversion Rates, Market Access, Player Engagement
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms
  • LLM Explainability Focus
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI
    • Explainable AI
    • LLMs
    • Trust and Safety
    • Business & Commerce
    • Emerging Technology

    Researchers and developers are prioritizing LLM explainability to address the "black box" problem and build trust.

    CB Insights: Tech trends 2025
    LLM Explainability Focus
    Researchers and developers are prioritizing LLM explainability to address the "black box" problem and build trust.
    Impact Areas AI, Explainable AI, LLMs, Trust and Safety
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Emerging Technology
  • Livestream Commerce Growth
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Building
    • E-commerce
    • Social Commerce
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.

    Kantar: Marketing trends 2025
    Livestream Commerce Growth
    Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.
    Impact Areas Brand Building, E-commerce, Social Commerce
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Lived-In Garden Aesthetic
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • gardening
    • landscape design
    • Real estate
    • Business & Commerce
    • Lifestyle
    • The Home

    Mature, established gardens are gaining popularity, reflecting a desire for authenticity and increased property value.

    Garden Media Group: 2025 garden...
    Lived-In Garden Aesthetic
    Mature, established gardens are gaining popularity, reflecting a desire for authenticity and increased property value.
    Impact Areas gardening, landscape design, Real estate
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Lifestyle, The Home
  • Live Events Experience Enhancement
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Exhibitions
    • Live Events
    • Music
    • Sports
    • Business & Commerce
    • Entertainment

    Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.

    Activate Consulting: Technology and media...
    Live Events Experience Enhancement
    Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.
    Impact Areas Exhibitions, Live Events, Music, Sports
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • Life Insurance Seeks Relevance
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Life Insurance
    • Retirement Planning
    • Wealth Management
    • Business & Commerce
    • Finance & Money

    The life insurance industry is facing challenges to its relevance and seeking new avenues for growth beyond traditional products.

    McKinsey: Global insurance report 2025
    Life Insurance Seeks Relevance
    The life insurance industry is facing challenges to its relevance and seeking new avenues for growth beyond traditional products.
    Impact Areas Life Insurance, Retirement Planning, Wealth Management
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • Legacy Processes Slow AI
    • AI-Driven Transformation
    • Dining
    • Hospitality
    • Travel
    • Business & Commerce
    • Emerging Technology
    • Travel & Tourism

    Generative AI adoption in travel and dining is hindered by outdated engineering processes, requiring organizational and structural changes.

    Publicis Sapient: Guide to Next...
    Legacy Processes Slow AI
    Generative AI adoption in travel and dining is hindered by outdated engineering processes, requiring organizational and structural changes.
    Impact Areas Dining, Hospitality, Travel
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Travel & Tourism
  • Legacy IT Hinders AI Adoption
    • AI-Driven Transformation
    • Digital Transformation
    • IT Infrastructure
    • Operational Efficiency
    • Business & Commerce
    • Emerging Technology

    Legacy IT systems and traditional operating models are hindering the full potential of AI implementation.

    Publicis Sapient: Guide to Next...
    Legacy IT Hinders AI Adoption
    Legacy IT systems and traditional operating models are hindering the full potential of AI implementation.
    Impact Areas Digital Transformation, IT Infrastructure, Operational Efficiency
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Layer-2 Scaling Solutions
    • AI-Driven Transformation
    • Blockchain Scalability
    • Transaction Costs
    • User Experience
    • Business & Commerce
    • Emerging Technology

    Layer-2 solutions are playing a crucial role in scaling blockchain networks, particularly Ethereum, by enabling faster and cheaper transactions.

    Coinbase: 2025 crypto market outlook
    Layer-2 Scaling Solutions
    Layer-2 solutions are playing a crucial role in scaling blockchain networks, particularly Ethereum, by enabling faster and cheaper transactions.
    Impact Areas Blockchain Scalability, Transaction Costs, User Experience
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
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