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Trends Categories Business & Commerce

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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Saying Less, Doing More
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Brand strategy
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.

    Red Antler: 2025 State of...
    Saying Less, Doing More
    Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.
    Impact Areas Advertising, Brand strategy, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • RWA Tokenization Expansion
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Asset Management
    • Capital markets
    • Investment
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Tokenization of real-world assets is gaining momentum, driven by institutional interest and the potential for increased efficiency and liquidity.

    Coinbase: 2025 crypto market outlook
    RWA Tokenization Expansion
    Tokenization of real-world assets is gaining momentum, driven by institutional interest and the potential for increased efficiency and liquidity.
    Impact Areas Asset Management, Capital markets, Investment
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Rural Revitalization & Migration
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Real estate
    • Retail
    • Rural Development
    • Urban planning
    • Business & Commerce
    • Consumer Attitudes
    • Lifestyle

    Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.

    WGSN: Future consumer 2026
    Rural Revitalization & Migration
    Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.
    Impact Areas Real estate, Retail, Rural Development, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Lifestyle
  • Rule-Breaking Beverages
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Flavored lemonades
    • Hopped water
    • Non-alcoholic cocktails
    • Brands & Advertising
    • Business & Commerce
    • Food & Drink

    Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.

    Synergy: Soft drinks and non-alcoholic...
    Rule-Breaking Beverages
    Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.
    Impact Areas Flavored lemonades, Hopped water, Non-alcoholic cocktails
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Food & Drink
  • Robotics Democratization
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Construction
    • Healthcare
    • Manufacturing
    • Smart Cities
    • Business & Commerce
    • Emerging Technology

    Robotics is becoming more accessible and integrated into various sectors, driven by advancements in AI and IoT.

    Globant: Tech trends 2025
    Robotics Democratization
    Robotics is becoming more accessible and integrated into various sectors, driven by advancements in AI and IoT.
    Impact Areas Construction, Healthcare, Manufacturing, Smart Cities
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • RNA Therapeutics Investment Boom
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Biotechnology
    • Healthcare
    • Pharmaceuticals
    • RNA Therapeutics
    • Business & Commerce
    • Finance & Money
    • Health & Wellness

    Investment in RNA therapeutics is surging, driven by the success of mRNA technology and the potential to target "undruggable" diseases.

    CB Insights: Tech trends 2025
    RNA Therapeutics Investment Boom
    Investment in RNA therapeutics is surging, driven by the success of mRNA technology and the potential to target "undruggable" diseases.
    Impact Areas Biotechnology, Healthcare, Pharmaceuticals, RNA Therapeutics
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Health & Wellness
  • Rising Operational Expenses
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Finance
    • Telecommunications
    • Business & Commerce
    • Finance & Money

    Telecom companies face increasing operating costs due to digital transformation, network maintenance, inflation, and competition, impacting profitability.

    Infosys: Telecom industry outlook
    Rising Operational Expenses
    Telecom companies face increasing operating costs due to digital transformation, network maintenance, inflation, and competition, impacting profitability.
    Impact Areas Finance, Telecommunications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Rising Geopolitical Fragmentation
    • Navigating Global Uncertainty
    • Global Trade
    • International Relations
    • Investment strategies
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Geopolitical tensions and economic frictions are escalating, leading to increased diversification and a more fragmented world.

    Amundi: Investment outlook 2025
    Rising Geopolitical Fragmentation
    Geopolitical tensions and economic frictions are escalating, leading to increased diversification and a more fragmented world.
    Impact Areas Global Trade, International Relations, Investment strategies
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Rising Geoeconomic Fragmentation
    • Navigating Global Uncertainty
    • Global Trade
    • International Relations
    • Investment flows
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Geopolitical factors are increasingly influencing trade and investment decisions, leading to the potential formation of rival economic blocs and a reversal of globalization.

    IMF: Annual report 2024
    Rising Geoeconomic Fragmentation
    Geopolitical factors are increasingly influencing trade and investment decisions, leading to the potential formation of rival economic blocs and a reversal of globalization.
    Impact Areas Global Trade, International Relations, Investment flows
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Rising Fiscal Risks
    • Navigating Global Uncertainty
    • Bond markets
    • Inflation
    • Interest rates
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    Increased fiscal expansion in several countries, including the US, Japan, the UK, and some emerging markets, raises the risk of higher terminal rates and increased inflation.

    Goldman Sachs: Markets outlook 2025...
    Rising Fiscal Risks
    Increased fiscal expansion in several countries, including the US, Japan, the UK, and some emerging markets, raises the risk of higher terminal rates and increased…
    Impact Areas Bond markets, Inflation, Interest rates
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
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