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Trends Categories Business & Commerce

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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Rise of Voice Search
    • AI-Driven Transformation
    • Digital Marketing
    • E-commerce
    • SEO
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent.

    Aeroplane 2025: Branding trends report
    Rise of Voice Search
    The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent.
    Impact Areas Digital Marketing, E-commerce, SEO
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Rise of the Independent Workforce
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Freelancing
    • Gig Economy
    • Labor Laws
    • Business & Commerce
    • The Workplace

    Remote and gig work continue to gain popularity, leading to a focus on personal branding and the need for independent contractors to secure benefits and protections.

    AstroTwins: 2025 trends report
    Rise of the Independent Workforce
    Remote and gig work continue to gain popularity, leading to a focus on personal branding and the need for independent contractors to secure benefits and…
    Impact Areas Freelancing, Gig Economy, Labor Laws
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • Rise of the AI Power User
    • AI-Driven Transformation
    • Innovation
    • Leadership
    • Productivity
    • Work Habits
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced.

    Microsoft: 2024 Work Trend Index...
    Rise of the AI Power User
    A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced.
    Impact Areas Innovation, Leadership, Productivity, Work Habits
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Rise of Social Entrepreneurship
    • The Power of Community and Connection
    • Values-Driven Consumption
    • environmental sustainability
    • Poverty Alleviation
    • Social Innovation
    • social justice
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Social entrepreneurship is gaining momentum, offering innovative solutions to pressing social and environmental issues.

    WIPO: Global innovation index 2024
    Rise of Social Entrepreneurship
    Social entrepreneurship is gaining momentum, offering innovative solutions to pressing social and environmental issues.
    Impact Areas environmental sustainability, Poverty Alleviation, Social Innovation, social justice
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Rise of Entertainment Brands
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Advertising
    • Brand Building
    • Consumer goods
    • Marketing
    • Media
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.

    Smallworld: How brands win in...
    Rise of Entertainment Brands
    Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
    Impact Areas Advertising, Brand Building, Consumer goods, Marketing, Media
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Rise of Creation
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Arts and Crafts
    • E-commerce
    • Education
    • Social Media
    • Business & Commerce
    • Digital Platforms
    • Lifestyle

    Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.

    The Media Store: Trends 5...
    Rise of Creation
    Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.
    Impact Areas Arts and Crafts, E-commerce, Education, Social Media
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Lifestyle
  • Rise of Conversational Commerce
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Conversion Optimization
    • Customer Engagement
    • Messaging Apps
    • Personalized Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions.

    Smartly: Digital Advertising Trends 2025
    Rise of Conversational Commerce
    Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions.
    Impact Areas Conversion Optimization, Customer Engagement, Messaging Apps, Personalized Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Rise of Content Creators
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • E-commerce
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.

    Meta: Rethinking media mix effectiveness
    Rise of Content Creators
    Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.
    Impact Areas Advertising, E-commerce, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Rise of Anti-Establishment
    • Navigating Global Uncertainty
    • Economic Policy
    • Global Politics
    • Investment strategies
    • Market volatility
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    Globally, anti-establishment political movements are gaining traction, potentially leading to increased political and economic volatility.

    J.P. Morgan: Outlook 2025 building...
    Rise of Anti-Establishment
    Globally, anti-establishment political movements are gaining traction, potentially leading to increased political and economic volatility.
    Impact Areas Economic Policy, Global Politics, Investment strategies, Market volatility
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Rise of AI Avatars
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Companionship
    • Customer service
    • Entertainment
    • User Interfaces
    • Business & Commerce
    • Emerging Technology
    • Entertainment

    Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.

    Infotech: Tech trends 2025
    Rise of AI Avatars
    Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.
    Impact Areas Companionship, Customer service, Entertainment, User Interfaces
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Entertainment
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