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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Right-Sizing Single-Player Games
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • AAA Games
    • Game Design
    • Game Development
    • Business & Commerce
    • Entertainment

    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.

    Newzoo: Global Games Market Report
    Right-Sizing Single-Player Games
    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.
    Impact Areas AAA Games, Game Design, Game Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Entertainment
  • Retention Prioritized
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Customer Relationship Management
    • Marketing Budget Allocation
    • Player Lifetime Value
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    With rising acquisition costs, iGaming operators are shifting their focus from short-term acquisition to long-term player retention strategies.

    Softswiss: iGaming Trends 2025
    Retention Prioritized
    With rising acquisition costs, iGaming operators are shifting their focus from short-term acquisition to long-term player retention strategies.
    Impact Areas Customer Relationship Management, Marketing Budget Allocation, Player Lifetime Value
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Retail Reshapes Media
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • E-commerce
    • Media Buying
    • Retail Advertising
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.

    Dentsu: The year of impact...
    Retail Reshapes Media
    Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.
    Impact Areas E-commerce, Media Buying, Retail Advertising
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Retail Personalization Imperative
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • E-commerce
    • Generative AI
    • Personalization
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.

    CB Insights: Tech trends 2025
    Retail Personalization Imperative
    Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.
    Impact Areas E-commerce, Generative AI, Personalization, Retail
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Retail Media Reshapes Advertising
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures.

    Dentsu: The year of impact...
    Retail Media Reshapes Advertising
    Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures.
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Retail Media Reshapes
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Media Buying
    • Retail
    • Shopper Data
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.

    Dentsu: The year of impact...
    Retail Media Reshapes
    Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.
    Impact Areas Advertising, E-commerce, Media Buying, Retail, Shopper Data
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Retail Media Network Expansion
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.

    Publicis Sapient: Guide to Next...
    Retail Media Network Expansion
    Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Retail Bifurcation
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Discount Retailers
    • Retail
    • Value Retailers
    • Business & Commerce
    • Consumer Attitudes

    Mainstream retail brands are facing pressure from both value players and discounters, leading to a bifurcation in the retail market.

    AlixPartners: 2025 global consumer outlook
    Retail Bifurcation
    Mainstream retail brands are facing pressure from both value players and discounters, leading to a bifurcation in the retail market.
    Impact Areas Consumer goods, Discount Retailers, Retail, Value Retailers
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Resurgent Protectionism
    • Navigating Global Uncertainty
    • Global Trade
    • Inflation
    • International Relations
    • Supply Chains
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Global trade is facing increasing headwinds from protectionist measures, impacting supply chains and potentially exacerbating inflation.

    NatWest: The year ahead 2025
    Resurgent Protectionism
    Global trade is facing increasing headwinds from protectionist measures, impacting supply chains and potentially exacerbating inflation.
    Impact Areas Global Trade, Inflation, International Relations, Supply Chains
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Resurgence of Traditional Channels
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Content Marketing
    • Event Marketing
    • Brands & Advertising
    • Business & Commerce

    Traditional channels like audio, TV, and experiential marketing are being reinvented with digital precision and targeting.

    B2B Group: B2b media in...
    Resurgence of Traditional Channels
    Traditional channels like audio, TV, and experiential marketing are being reinvented with digital precision and targeting.
    Impact Areas Advertising, Content Marketing, Event Marketing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce
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