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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
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Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
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The Home 9
The Workplace 69
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Silver Worker Surge
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Knowledge Management
    • Talent Retention
    • Workforce Diversity
    • Business & Commerce
    • The Workplace

    The 75+ age group is the fastest-growing workforce segment, presenting opportunities for organizations to leverage their experience and knowledge.

    AIHR: HR trends report 2025
    Silver Worker Surge
    The 75+ age group is the fastest-growing workforce segment, presenting opportunities for organizations to leverage their experience and knowledge.
    Impact Areas Knowledge Management, Talent Retention, Workforce Diversity
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, The Workplace
  • Silver Spenders Rise
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Demographics
    • Marketing
    • Product Development
    • Retail Strategy
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.

    McKinsey: The state of fashion...
    Silver Spenders Rise
    The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.
    Impact Areas Demographics, Marketing, Product Development, Retail Strategy
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Short-Term Focus Tax
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand value
    • Financial performance
    • Long-term growth
    • Brands & Advertising
    • Business & Commerce

    Overemphasis on operational efficiency and short-term returns is costing companies trillions in potential brand value and long-term growth.

    Interbrand: Best Global Brands Report
    Short-Term Focus Tax
    Overemphasis on operational efficiency and short-term returns is costing companies trillions in potential brand value and long-term growth.
    Impact Areas Brand value, Financial performance, Long-term growth
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Short-Form Video Thrives
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Marketing
    • Social Media Engagement
    • Video Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Short-form video continues to deliver strong ROI and engagement, remaining a popular and effective content format.

    HubSpot: 2024 social trends report
    Short-Form Video Thrives
    Short-form video continues to deliver strong ROI and engagement, remaining a popular and effective content format.
    Impact Areas Content Marketing, Social Media Engagement, Video Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Shifting US Equities
    • Navigating Global Uncertainty
    • Small-cap stocks
    • US equity market
    • Value stocks
    • Business & Commerce
    • Finance & Money

    The report anticipates a rotation within the US stock market, with small-cap and value stocks potentially outperforming large-cap and growth stocks.

    Invesco: 2025 Investment Outlook
    Shifting US Equities
    The report anticipates a rotation within the US stock market, with small-cap and value stocks potentially outperforming large-cap and growth stocks.
    Impact Areas Small-cap stocks, US equity market, Value stocks
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Shifting Founder Mindset
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entrepreneurship
    • Environmental Impact
    • Social impact
    • Startups
    • Business & Commerce
    • Culture
    • Sustainability

    European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.

    Atomico: State of European tech...
    Shifting Founder Mindset
    European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.
    Impact Areas Entrepreneurship, Environmental Impact, Social impact, Startups
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Sustainability
  • Shifting Customer Expectations
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • Marketing
    • Product Development
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.

    Interbrand: Best Global Brands Report
    Shifting Customer Expectations
    Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
    Impact Areas Customer Experience, Marketing, Product Development
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Shifting Consumer Demands
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Food and beverage
    • Retail
    • Wholesale
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access.

    Aptean: F&B industry report UK&I...
    Shifting Consumer Demands
    Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access.
    Impact Areas Food and beverage, Retail, Wholesale
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Shift to Profitable Volume
    • Values-Driven Consumption
    • Consumers
    • CPG companies
    • Retailers
    • Business & Commerce
    • Consumer Attitudes

    CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM).

    Infosys: CPG industry outlook
    Shift to Profitable Volume
    CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM).
    Impact Areas Consumers, CPG companies, Retailers
    Themes Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Shift to Fiscal Dominance
    • Navigating Global Uncertainty
    • Fiscal policy
    • Government Debt
    • Inflation
    • Interest rates
    • Monetary Policy
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    With inflation seemingly under control, central banks may become more susceptible to political pressure to ease policy, potentially leading to a shift from monetary to fiscal dominance and creating medium-term inflation risks.

    Robeco: 5 year expected returns...
    Shift to Fiscal Dominance
    With inflation seemingly under control, central banks may become more susceptible to political pressure to ease policy, potentially leading to a shift from monetary to…
    Impact Areas Fiscal policy, Government Debt, Inflation, Interest rates, Monetary Policy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
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