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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AI Drives Productivity and Growth
    • AI-Driven Transformation
    • Corporate Earnings
    • Economic Growth
    • Inflation
    • Productivity
    • Technology Investment
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Artificial intelligence is projected to significantly impact economic growth, both through direct investment and productivity gains.

    J.P. Morgan: Ltcma report
    AI Drives Productivity and Growth
    Artificial intelligence is projected to significantly impact economic growth, both through direct investment and productivity gains.
    Impact Areas Corporate Earnings, Economic Growth, Inflation, Productivity, Technology Investment
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Deepfake Defense
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Cybersecurity
    • Fraud
    • Misinformation
    • Social Engineering
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    The rise of deepfakes poses a significant threat to trust and security, requiring organizations to develop new strategies for detection and mitigation.

    Infotech: Tech trends 2025
    Deepfake Defense
    The rise of deepfakes poses a significant threat to trust and security, requiring organizations to develop new strategies for detection and mitigation.
    Impact Areas Cybersecurity, Fraud, Misinformation, Social Engineering
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Generative AI Revolution
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Business
    • Creative Industries
    • Marketing
    • Research
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns.

    Ipsos: Almanac 2025
    Generative AI Revolution
    Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns.
    Impact Areas Business, Creative Industries, Marketing, Research
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • ESG Uncertainty
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Business
    • Investment
    • Policy
    • Sustainability
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Despite growing public concern about environmental issues, companies face pressure to balance sustainability with profitability, leading to uncertainty around ESG commitments.

    Ipsos: Almanac 2025
    ESG Uncertainty
    Despite growing public concern about environmental issues, companies face pressure to balance sustainability with profitability, leading to uncertainty around ESG commitments.
    Impact Areas Business, Investment, Policy, Sustainability
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Global Populist Surge
    • Navigating Global Uncertainty
    • governance
    • International Relations
    • Politics
    • Social Stability
    • Business & Commerce
    • Culture
    • Government & Politics

    Populist movements are gaining traction worldwide, driven by economic pressures, social changes, and a distrust of established elites.

    Ipsos: Almanac 2025
    Global Populist Surge
    Populist movements are gaining traction worldwide, driven by economic pressures, social changes, and a distrust of established elites.
    Impact Areas governance, International Relations, Politics, Social Stability
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Culture, Government & Politics
  • Contextual Branding
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.

    Ipsos: Almanac 2025
    Contextual Branding
    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
    Impact Areas Advertising, Branding, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Social Search Dominates
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Consumer Behavior
    • Market Research
    • Search Engine Optimization
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.

    HubSpot: 2024 social trends report
    Social Search Dominates
    Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.
    Impact Areas Consumer Behavior, Market Research, Search Engine Optimization
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Fractured Globalization
    • Navigating Global Uncertainty
    • Brand strategy
    • Geopolitics
    • International Trade
    • Business & Commerce
    • Consumer Attitudes
    • Government & Politics

    Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.

    Ipsos: Global trends 10th anniversary...
    Fractured Globalization
    Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
    Impact Areas Brand strategy, Geopolitics, International Trade
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Government & Politics
  • Community Building Crucial
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Loyalty
    • Customer Relationship Management
    • Social Media Engagement
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Fostering active brand communities on social media is driving engagement, loyalty, and stronger customer relationships.

    HubSpot: 2024 social trends report
    Community Building Crucial
    Fostering active brand communities on social media is driving engagement, loyalty, and stronger customer relationships.
    Impact Areas Brand Loyalty, Customer Relationship Management, Social Media Engagement
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Top Platforms Deliver ROI
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Platform Strategy
    • Return on Investment
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.

    HubSpot: 2024 social trends report
    Top Platforms Deliver ROI
    Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.
    Impact Areas Platform Strategy, Return on Investment, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
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